Starwood Hotels & Resorts introduces Luxury Collection Brand to Key West

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NEW YORK, NY, 10 MARCH 2015 – Starwood Hotels & Resorts Worldwide, Inc today announces the debut of Sunset Key Cottages as a Luxury Collection resort on an island off the coast of Florida’s cool and eclectic Key West. Introducing unparalleled luxury and personalized service to one of the country’s most coveted destinations, Sunset Key Cottages joins The Luxury Collection’s portfolio of 15 diverse hotels in North America, ranging from the iconic Palace Hotel in San Francisco to the modern, art-deco Chatwal hotel in New York.

“This marks a milestone year for The Luxury Collection in North America, as the brand continues to debut marquee conversion hotels and invest in landmark renovations,” said Anthony Ingham, Vice President, Brand Management, The Luxury Collection, St. Regis, Le Meridien and W Hotels Worldwide, North America. “We are delighted to debut Sunset Key Cottages as a Luxury Collection resort in a destination designed for the new generation of luxury travelers.”
“Sunset Key Cottages is a secluded escape with unrivaled amenities close to the vibrant energy of Key West,” continued Diane Schmidt, General Manager, Sunset Key Cottages. “We look forward to offering guests access to the southern-most city’s art, culture and famed festivals.”

Poised on the secluded 27-acre island of Sunset Key, the alluring resort embraces the island’s stunning natural beauty, breathtaking ocean views and 40 luxuriously appointed two-, three- and four-bedroom cottages with quaint foot paths that lead guests through the resort’s lush tropical landscape. Guests are first greeted at the resort’s mainland porte-cochère and whisked away via private boat for a short cruise to Sunset Key Island. Guests are then welcomed by the resort’s signature cocktail, frozen-sweet treats and The Luxury Collection brand’s signature concierge service, who serve as a portal for travelers to discover the intriguing and less explored adventures of Key West.

Sunset Key Cottages features an exquisite epicurean experience at Latitudes, the resort’s waterfront all-day dining restaurant with seating on the water’s edge where guests are surrounded by gorgeous views of the Gulf of Mexico. The secluded resort also features an intimate spa with spacious treatment suites, a relaxation room, and private verandas for guests to relax after locally-inspired treatments including wraps, scrubs, facials, and massages. Destined to set new standards of luxury in South Florida, Sunset Key Cottages offers its discerning guests access to a state-of-the-art fitness center, two tennis courts, a basketball court, and signature ‘tropical free-form, zero-degree entry pool’.