Tourism Authority of Thailand and Visa to introduce new year-long privilege platform for travelers
Bangkok, October 28, 2015 – Tourism Authority of Thailand (TAT) and Visa enhance their 17-year cooperation with a new campaign to attract regional travelers, particularly high spenders, as Thailand heads for the peak travel season this coming New Year.
This year, TAT and Visa will introduce a new Thailand Cross Border Privileges on top of the flagship programs, namely Thailand Spectacular Year End, Thailand Splash & Spice, and Thailand Grand Sale . The year-round promotion complements and ties together the seasonal programs by providing travel incentives from the beginning of the customer’s journey, starting at accommodation and air ticket booking through to souvenir shopping.
“A key strength of Thai tourism is the variety of products, services and experiences on offer. And this has contributed to the maturity of Thai tourism industry. The cooperation with Visa has allowed us to scale up to meet increasing global demand for diverse travel experiences,” said TAT Governor Yuthasak Supasorn.
“As the ‘quality’ of experience is becoming more important to travelers, Visa is working with TAT to add value at relevant touchpoints of a traveler’s journey. Whether they are looking for an exclusive spa treatment in Chiang Mai or dining at one of the many world-class restaurants in Bangkok, Visa cardholders are able to access a world of unique experiences that make each trip extra memorable,” said Suripong Tantiyanon, Visa Country Manager for Thailand.
Highlights of the new platform include special discounts when booking participating hotels on Booking.com and paying with Visa cards at checkout, exclusive privileges at entertainment venues such as Muay Thai Live show and Siam Niramitr theater, and at many participating restaurants . These promotions are in addition to the offers available from Thailand Spectacular Year End that will start on 15 November 2015.
Campaigns to drive affluent travelers
With a focus on quality, the Thailand Cross Border Privileges will appeal to affluent travelers looking for a more exclusive experience.
According to the Visa Affluent Study 2015 , affluent travelers say their top activities at destination are relaxing on a beach (44 percent), followed by shopping in popular or large shopping centers (36 percent) and exploring landmarks independently (35 percent). More than a quarter (27 percent) also say they travel to try out popular local restaurants.
“Thailand possesses many key tourism assets – from popular retail shops, world-class restaurants, through to an abundance of white sand beaches and island resorts – that will attract affluent travelers. As Visa’s own research suggests, there are opportunities for the public and private sectors to boost tourism activities and make Thailand even more attractive to this particular group,” said Mr. Suripong.
Upscale hotels for Chinese and boutique experiences for Australians
When it comes to accommodation, the affluent are more likely to pick upscale hotels (48 percent) and luxury hotels (39 percent) over mid-scale hotels (35 percent).
Among respondents who choose upscale hotels, they are most likely to be from China (67 percent), Hong Kong (53 percent), Singapore and Japan (49 percent each). For the most discerning, luxury hotels are the choice of those from China (55 percent), Australia (49 percent) and Hong Kong (43 percent).
The survey also found that boutique hotels are the most popular with respondents from Australia (49 percent), Hong Kong, China (24 percent each) and Singapore (23 percent).
Thailand Cross Border Privileges includes many luxury and boutique hotels in its portfolio of offers through Booking.com. Visa cardholders will be spoilt for choice with the array of privileges for travel, spa, golf and dining available to all Visa cardholders. For more information, please visit www.visa.co.th.
Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 56,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit, or set rates and fees for consumers. Visa’s innovations; however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products. For more information, visit www.visa.com.th, www.visaapnews.asia/ and @VisaNews.
Kinan Suchaovanich Waruch-on Manomairat (Yim)
Visa International Asia-Pacific Spark Communications (On behalf of Visa)
Phone: +66 2263 9239 Phone: +66 2653 2717-9 or +66 81 854 9946
Email: firstname.lastname@example.org Email: email@example.com
 Annually, Visa and TAT cooperate on three flagship campaigns: Thailand Spectacular Year End (November-January), Thailand Splash & Spice (March-May), and Amazing Thailand Grand Sale (June-August).
 Terms and conditions apply.
 The Visa Asia Pacific Affluent Study 2015 was commissioned by Visa and conducted by TNS in November and December 2014. 500 respondents from each market – Australia, China, Hong Kong, India, Indonesia, Japan, Singapore and South Korea were interviewed in online and face-to-face surveys. Respondents have an average household income of USD$ 73,000 per annum and are aged between 18 and 55 years old.