Stuart ‘Stu’ Lloyd

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Chief Hothead, Hotheads Innovation


A living and breathing storyteller. Described as “the Perfect Storyteller” by The Telegraph, UK, Stu has been a professional storyteller for over 30 years, and has pitched and won tens (possibly hundreds) of millions of dollars of business from clients such as Adidas, Microsoft, Christian Dior, P&G, Porsche, Pfizer, SHELL, etc.

As a former advertising creative director, he has created award-winning campaigns for numerous travel clients such as New Zealand Tourism, South African Tourism, South African Airways, Sheraton Hotels, and Hilton Hotels.

Devoted to training since 1999, Stu has unleashed the full potential in teams from the Tourism Authority of Thailand, Singapore Tourism Board, Air New Zealand, PATA, Malaysian Airports Authority, hotels.com, Amadeus, GTA Travel, Accor Hotels and Tourism Malaysia, among others.

Stu also has deep-dive travel industry experience having been a Senior Director at PATA, and an acting publisher of Travel Daily Media Group, with communications and content consulting projects with the Tourism Authority of Thailand. As a travel writer, he has been published in National Geographic Traveler, Travel + Leisure, and hundreds of magazines and dailies. He’s also published 8 books selling over 100,000 copies.

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