TAT, Sharp Corp launch first ultra-high-definition imagery VDO of Thailands tourism spots

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BANGKOK, Jul 16, 2018 – The Tourism Authority of Thailand (TAT) has unveiled a tourism promotion film produced in partnership with Japan’s Sharp Corporation using the latest 8k revolutionary technology for ultra-high-definition images.

Launched for the first time in ASEAN, the Amazing Thailand 8K campaign features stunning visual depictions of festivals and attractions in various locations in Thailand, including the Songkran festival and gastronomic, cultural and heritage sites of Bangkok, Ayutthaya, Ang Thong, and Nong Khai.

The film was launched at a press conference on 11 July, 2018, by Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, Mr. Yoshihiro Hashimoto, Head of the President’s Office, Sharp Corporation Japan, Mr. Robert Wu, Managing Director, Sharp Thai Co., Ltd. and Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications.

It is the first follow up of the two-year Memorandum of Understanding (MOU) signed last April by TAT and Sharp to jointly promote TAT’s ‘Amazing Thailand’ campaign.