The majorcan tech company Roiback strengthens its international expansion

Warning: Missing argument 1 for get_breadcrumbs(), called in /home/patafoun/public_html/pata/wp-content/themes/pata/template-parts/content.php on line 32 and defined in /home/patafoun/public_html/pata/wp-content/themes/pata/functions.php on line 301
  • Default Size
  • Decrease Text
  • Increase Text
Rebeca González, Managing Director of Roiback, in the middle, with members of its team and representatives of Port Blue Hotels & Resorts

SPAIN, October 19th, 2018 – Roiback, Roiback, specialist and leader in the management of the direct channel of hotel sales, has informed during an event at Es Princep hotel in Palma de Mallorca that plans to strengthen its international expansion in the coming years. Founded in 2010, the Palma-based tech company already has more than 1,500 clients from more than 50 countries around the world and positions itself as a leading company on its sector.


Lopesan, Ilunion, GHL Hoteles, Sercotel, Vincci Hoteles, Catalonia, Tafer and Petit Palace, are some of the clients, both nationally and internationally, who benefit from Roiback’s solutions to increase their sales through the direct channel. In the last three years, the tech company has multiplied its number of employees by five and already has
offices in eight countries. “We are extending our portfolio of partners year after year and we offer our solutions to hotels in Europe, Asia, America and Africa. This global presence allows us to know each market in detail and have a wide knowledge about their specific needs”, said Rebeca González, Managing Director of Roiback.

However, and despite its strong international expansion, Roiback has affirmed that Spain is still its main market.


National and international acknowledgement

The event was attended by nearly 60 guests, over 40 of them were managers from hotel chains based in the Balearic Islands who currently use Roiback solutions. Some of these hotel chains are: Palladium Hotel Group, Alua Hotels & Resorts, Roc Hotels, Viva Hotels and Resorts, BlueBay Hotels & Resorts, Blau Hotels & Resorts, Valentin Hoteles, among others. The Balearic hotels from Roiback’s portfolio have produced over 250,000 room nights so far this year.

At an international level, last June Roiback was awarded for the third year in a row as the ‘Best solution provider for hotel bookings in Europe’ at the World Travel Awards 2018, which are considered the most important awards in the international tourism sector.

“All we have achieved during these last years is thanks to all of you. At Roiback, we will maintain our commitment to technology and innovation that will ensure that we continue to be leaders in the sector over the coming years. Our main objective is to offer our customers cutting-edge solutions with continuous product launches and updates, and to allow our customers to increase their sales through the direct channel,” explained  González to the attendees at the event.


Cutting-edge technology and continuous innovation

Roiback has recently launched Mobilis Pro, one of the most innovative products on the market. In a context in which most searches are made through mobile devices this solution, especially designed for mobile devices, allows to reach higher conversion ratios through the direct channel. Additionally, Roiback has recently incorporated the Loyalty Program, which allows hoteliers to establish a strategy of their direct channel through strengthening the long-term relationship with the customer. Early next year, the company has also announced its plan to launch the latest version of its booking engine, BackHotel 5.0


About Roiback

Roiback ( is an international company, specialist in powering direct sales for hotels. Founded in 2010 in Palma de Mallorca and with a portfolio of over 1,500 hotel chains and independent hotels in 50 countries, it provides hotels with solutions to increase their online direct sales and their profitability.

With offices in Palma de Mallorca (HQ), Málaga, Lisbon, Milan, Miami, Bali, Bangkok, Cancún, Medellín and Bogotá, Roiback offers the industry’s leading booking engine for hoteliers, as well as sales-focused websites and integrated marketing online management. Roiback has recently been awarded for the third year in a row with the award for ‘Best solution provider for hotel bookings in Europe’ at the World Travel Awards 2018, which are considered the most important awards in the international tourism sector.


For further information, please contact with:
Arenalia Comunicación
Cristina Vilà / Laia Jardí
[email protected] / [email protected]

T. +34 660 201 020

Department of Communications Roiback
Héctor Alemany [email protected]
T. +34 971 406 149