Pro Sky Group is officially a member of PATA (Pacific Asia Travel Association), a non-profit travel trade association serving government tourist offices, airlines, hotels and other travel-related companies throughout the Asia-Pacific region. We have asked Toni Goth, director of the International Development Group Service at Pro Sky, about the reasons behind this new membership.
Toni, what is PATA, and how did you become member of it?
Toni Goth: PATA is undoubtedly one of the most important associations in the Asia-Pacific region. Thousands of active travel industry professionals are using PATA’s network, events and tools to enhance many aspects of customer services and business. We have already been in touch with PATA for a while, as they supported us in connecting with members of their organisation. After a meeting in Bangkok last year, we tested their databases and other sources before we decided to apply for an active membership. We are convinced that this was a crucial step in our strategy to further expand into the highly dynamic Asian-Pacific markets.
What are the reasons why Pro Sky Group became a PATA member?
Toni Goth: Pro Sky already serves clients that are either based in Asia/Australia or have events in and flights to this area. We also work for multi-national corporations that use our support when organising the destinations of their worldwide projects. PATA gives us access to hundreds of local companies on a management level. Whatever service we need for our guests, it can be arranged through these contacts in nearly all countries with local expertise and competitive pricing. Obvious partners are, of course, local airlines, handling agents and airports. But we also work together with local authorities, incoming professionals and technology providers.
Moreover, this huge network provides us with the opportunity to find cooperation partners for our expansion into Asian markets. The medium-term goal is to strengthen Pro Sky’s presence in this booming region, either with business partnerships or our own offices.
From your perspective, is Asia an interesting destination for Pro Sky’s current clients?
Toni Goth: Yes, definitely. Whatever report you look at, it will tell one clear message: The Asia-Pacific region will experience one of the fastest expansions in the areas of air transportation, corporate travel and events. All the major aircraft manufacturers already report record orders and delivery numbers.
If you take a closer look at the PRO SKY Destination Report 2015, it confirms this trend: 33% of European event planners find this destination relevant for their projects.