Tourism Authorities Learn How to Attract New Flights and Increase Visitors with ASM and PATA

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UK-based consultancy, ASM, has developed a training programme with Pacific Air Travel Association (PATA) to show tourism authorities how to work with airlines to gain new flights for their destinations.

‘Route Development for Destinations and Tourism’ will be held in Bangkok on 2-3 February. It is the first course of its kind to focus on air service development (the creation of new flights or ‘air routes’) for tourism authorities due to the changing nature of the aviation industry. Many airlines look beyond airports for support and will also engage with tourism authorities when considering a new service.

Bangkok was chosen because the Asia-Pacific aviation market is worth around $500 billion and a huge increase in passenger numbers is expected over the next twenty years. International Air Transport Association (IATA) figures show that Asia-Pacific will have overtaken North America and Europe in terms of passenger numbers by 2030, and nearly half of all air travel (2.9 billion journeys) will touch Asia-Pacific by 2034.

The course will show tourism authorities, economic development agencies, government departments and industry associations how to benefit from the growth by taking the initiative with airlines. It will help them to understand different airline models and types of traffic, the economic benefits of new services and how to build a compelling business case for new air routes.

The guest speaker will be Peter Wiesner, Senior Vice President – Network Management at Bangkok Airways. Peter will explain the decision-making process from an airline’s perspective and what is expected from tourism authorities and destinations.

ASM was the first air service development consultancy in the world when it was established in 1993. Managing Director, David Stroud, said: “The aviation industry in Asia-Pacific is set to boom over the next two decades. Airlines will be seeking new destinations and there will be many opportunities for tourism authorities and their partners.

“Air service development will become important for destinations as they proactively seek to boost their visitor economy through new flights.”

Mario Hardy, Chief Executive Officer at PATA, said: “We have been encouraging our members to get involved with air service development because it helps to drive growth in the tourism industry. Tourism authorities in Asia-Pacific will find this course very useful and it’s a great initiative for us to be involved with.”

More information about the course can be viewed at the ASM website:

‘Route Development for Destinations and Tourism’, 2-3 February 2016, PATA head office, Siam Tower, Bangkok.


Notes to editors:

  • UK‐based ASM Ltd was founded in 1995 as the world’s first route development consultancy.
  • ASM was the founding company of Routes which organises world-renowned airline and airport networking events through its regional and global Route Development Forums. Each year, there is one global event and one regional event in Asia, Africa, Europe, the Americas and CIS respectively.
  • Routes and ASM were acquired by UBM Aviation Worldwide Ltd in August 2010.  From 1stAugust 2012 Routes, ASM and the Airport Cities Conference and Exhibition become part of the UBM EMEA division of UBM plc.
  • UBM EMEA connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.  Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes portfolio of events, Airport Cities and many others, UBM EMEA exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.


For further information please contact:

Karen Reeves

Marketing Executive

[email protected]

0161 234 2761