Travel professionals in Maldives will explore growth hacking techniques at the next PATA Human Capacity Building Programme

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BANGKOK, October 31, 2018 — The Pacific Asia Travel Association (PATA) is set to stage its second ‘PATA Human Capacity Building Programme’ in the Maldives on November 22, 2018. The event, with the theme ‘Growth Hacking: How to Scale Your Business Exponentially, is organised in partnership with the Maldives Association of Travel Agents and Tour Operators (MATATO).

In response to the success of the PATA Human Capacity Building Programme in the Maldives on July 12-17, 2017, the second edition of this intensive and interactive training programme is based upon the successful PATAcademy-HCD event held at the Association’s Engagement Hub in Bangkok.

“Considered the new identity of marketers in our exponentially growing world, growth hackers are proactive, creative, efficient, successful and focused individuals who experiment and re-work traditional marketing and sales strategies to centre upon growth. With tools that are simply not included in the average marketing degree course, growth hackers tap into new markets, software and the intangible commodities of the online and unexplored world,” said PATA CEO Dr. Mario Hardy. “Some of the biggest names across various industries have redefined products and distribution to increase their customers’ loyalty, development and retention. Understanding growth hacking is essential for any organisation to stay ahead of its competitors in today’s environment. Simply put, if a company is not growing, it is essentially dying.”

“We are once again very delighted to host another edition of the PATA Human Capacity Building Programme alongside the Maldives Travel Conference 2018. One of the most important aspects of the partnership with PATA is that, through these programmes, we benefit from resources and expertise that otherwise is inaccessible to an organisation like ours. At the same time, I believe this is a great opportunity for travel professionals from PATA members countries to visit the destination while taking part in the programme hosted by PATA,” said Mr. Abdulla Ghiyaz, President – MATATO.

Confirmed speakers at the one-day programme include Mr. Stu Lloyd, Chief Hothead – Hotheads Innovation, Hong Kong SAR and Ms. Vi Oparad, Country Manager – StoreHub, Thailand.

Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. From this intensive high-value training, participants will take home practical growth hacking strategies to be applied and implemented in their respective organisations.

Participants who have successfully completed the course will be awarded a PATA Human Capacity Building Certificate entitled: “Certified Asia Pacific – Growth Hacking”.

The PATA Capacity Building Programme is the Association’s in-house/outreach initiative for Human Capital Development (HCD) focused on the tourism industry. Leveraging PATA’s network of talented industry leaders worldwide, the Association designs and implements customised training workshops for diverse organisations including government agencies, non-governmental organisations (NGO’s), educational institutions and private sector businesses.

The training is delivered through innovative adult education learning techniques including case studies, group exercises, group discussions and instructor presentations. The facilitators bring knowledge, experience and expertise from a wide range of business sectors and draw from PATA’s extensive and established network in the tourism industry and beyond.

PATA designs and coordinates the workshop, providing experts who will lead and moderate exchanges among participants and offer their own perspectives and experiences. The workshop content and agenda, including the ideal profile and number of participants, are developed by PATA in close collaboration with the lead institution or organisation.

The workshop duration may vary in length from two hours to two days, depending upon the learning objectives, and may be staged at any location worldwide.

For further information or to register for the programme, please contact Ms Asra Naseem, Deputy Secretary General – MATATO, at +960 7776258 / +960 3344929 or email info@mqatato.org.

For information on the PATA Human Capacity Building Programme, please visit www.PATA.org/human-capacity-building-programme or contact Mrs. Parita Niemwongse, Director, Human Capital Development – PATA, at HCD@PATA.org.

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About PATA

Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations, including 95 government, state and city tourism bodies, 20 international airlines and airports, 102 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 35 local PATA Chapters worldwide, while hundreds of students are members of the 21 PATA Student Chapters globally. Their local activities underpin PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London. Visit www.PATA.org.