‘Travel To: Tomorrow,’ a podcast on the future of travel and tourism hosted by PATA CEO Dr Mario Hardy
With a global pandemic impacting travellers and tourism businesses around the world, Travel To: Tomorrow provides a dose of imagination, insight and inspiration for navigating a path forward. In this podcast series, PATA CEO Dr Mario Hardy talks to prominent speakers, leading futurists and industry pioneers to define the emerging future of the travel and tourism industry.
Episode 3: Mike Malik
In this episode of ‘Travel to Tomorrow,’ Mike Malik, Chief Marketing Officer for Cirium and an executive consultant to several airlines discusses the prospect of the aviation industry after COVID-19, including how aviation will change after the pandemic, the challenges awaiting airlines and airports as travel restrictions ease, and what is needed to survive the crisis.
Mike Malik is the Chief Marketing Officer for Cirium and joined the company in 2018. He rebranded the company from FlightGlobal and brought together other brands the company had acquired in the last decade under one umbrella brand.
Mike has been in the airline and aviation industry throughout his career and has held several executive level positions. Mike was Chief Commercial Officer for UBM Aviation, President of Aloha Air Cargo & Aloha Tech Ops, and Chief Information Officer for Aloha Airlines. He was also one of the founding team members of Maxjet Airways, where he was Chief Marketing and Information Officer. Prior to this, he was President and CEO of Shepherd Systems, an airline sales force automation and business intelligence company. He spent 9 years at Sabre and completed postings in London and then Hong Kong where he was Vice President Asia Pacific. Whilst in Hong Kong, he was a special consultant to the executive management team of Cathay Pacific Airways.
As an executive consultant to several airlines, Mike has assisted them in deploying new software technology into their operations. This included Lufthansa for day-of-operations control, Swissair for pricing, and Cathay Pacific Airways for revenue management, crew management, and maintenance operations. Mike is currently an advisory board member to Aerobrand, an airline branding and design company that just completed the rebranding of Lufthansa Airlines in 2018.
0.48 – Introduction
4.32 – How will aviation change after COVID-19?
9.11 – Reconfiguration of aircrafts for the post COVID-19 new normal
11.20 – Challenges airlines and airport face as travel restrictions ease
18.06 – How tourists will travel after the crisis and its impact on airlines
30.01 – Perspective: What airlines need to survive the crisis
37.30 – Introduction to Cirium and how the company accelerate the industry digital transformation
42.30 – Closing