HONG KONG, October 31, 2018 – Travelport (NYSE:TVPT), the leading travel commerce platform, together with Kansai Airports today announced the launch of an integrated digital media campaign. Being part of the recovery plan after Typhoon Jebi for Kansai International Airport, an airport managed by Kansai Airports, the campaign is aimed at attracting more overseas tourists to visit the Kansai region in Japan during the upcoming winter season.
According to the agreement, Travelport will design, develop and deploy programmatic media solutions and deliver media content in Asia via both B2B and B2C channels. Travelport will also partner with major airline partners to promote their flights to Kansai International Airport and boost tourist numbers.
Monique Jaspers-Wijn, Global Head of Digital Media at Travelport, commented: “We are excited to be working with Kansai International Airport to create a campaign that integrates multiple B2B and B2C digital channels and contributes to a world-renowned destination to increase their inbound traffic. We look forward to the success of this campaign and generate more interest among potential travellers to experience the beauty of Kansai.”
Travelport’s digital media solutions help airlines, airports and destinations influence travel buyers and end customers, with support in digital planning, project management and creative design services.
Major airline customers of Travelport Digital Media Solutions include Etihad Airways, United Airlines and China Southern Airlines. Travelport also works with several major airports in the United States, Australia, New Zealand, South Korea and Hong Kong to increase awareness of their connectivity and transit facilities.