BANGKOK, August 24, 2015 — Emerging tourism destinations have an unprecedented opportunity to boost their digital marketing campaigns, thanks to a collaborative venture between the Pacific Asia Travel Association (PATA) and TripAdvisor.
The PATA CEO Challenge offers two prizes, each valued at US$500,000, for regional, state and province tourism organisations, and secondary and tertiary cities that are able to demonstrate the uniqueness and authenticity of their heritage, customs, culture and natural beauty to local and international travellers.
Awards valued at US$500,000 will be presented to the winners of each category: States, regions and provinces; and second-tier/third-tier cities. The winning organisations will work with dedicated teams from TripAdvisor to create unforgettable digital marketing campaigns that showcase their destinations to global stakeholders.
“The PATA CEO Challenge is gathering momentum and we are receiving enquiries and entries from a very broad spectrum of new and emerging destinations. This is a remarkable opportunity to work with TripAdvisor’s digital marketing experts,” said PATA CEO Mario Hardy. “We have received many enquiries from organisations in mainland China and to assist them we are accepting entries in Simplified Chinese.”
“Travellers around the world are always on the lookout for places to discover and explore. By participating in the PATA CEO Challenge, emerging destinations will have the opportunity to showcase their unique destination to TripAdvisor’s global travel community,” said Sarah Mathews, Head of Destination Marketing, APAC at TripAdvisor. “We look forward to receiving even more creative entries as the deadline draw near.”
Deadline for submissions is Thursday, October 1, 2015. The awards will be presented at the PATA Aligned Advocacy Dinner in London on November 2, when the guest of honour will be UNWTO Secretary General Taleb Rifai.
Download the brochure and share with your colleagues. For more information on the entry fee, categories, criterion and how to submit an entry, please visit www.PATA.org/PATAceochallenge or email PATACEOchallenge@PATA.org
Notes to Editors:
The PATA CEO Challenge 2015 embraces the uniqueness and diversity of heritages, cultures, customs and natural beauty of the world’s diverse destination in line with the theme of this year’s PATA Advocacy Dinner. It aims to promote and enhance the number of visitors to emerging destinations (regions, states or provinces, and second-tier/third tier cities), and to enhance tourism development in a sustainable manner.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 87 government, state and city tourism bodies, 24 international airlines, airports and cruise lines, 59 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, and London. Visit www.PATA.org.
TripAdvisor® is the world’s largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 375 million unique monthly visitors**, and more than 250 million reviews and opinions covering 5.2 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl, www.besttables.com and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com,www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com,www.vacationhomerentals.com, www.viator.com, www.virtualtourist.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014
**Source: Google Analytics, average monthly unique users, Q1 2015
Manager – Communications
Tel: +66 2 658 2000