BANGKOK, April 11, 2017 – The 8th PATAcademy-HCD, under the theme ‘Unlocking the secrets to effective public speaking”, takes place at the Pacific Asia Travel Association (PATA) Engagement Hub in Bangkok, Thailand on June 26 – 28.
This latest programme from PATA is designed to empower participants to develop the skills required to connect with and inspire others, to build trust and credibility and to be clear and energetic in their speeches and presentations.
PATA CEO Dr. Mario Hardy said, “Public speaking is no longer an option in professional life. Whether you are a CEO, a business owner or a line manager you are a public speaker every day – addressing many stakeholder groups including workplace colleagues and the workforce at large. Beyond the immediate confines of any business or professional organisation, public speaking skills help you to communicate important messages – even when you are not on stage. Your skills in public speaking are tested every day in many different scenarios – from a major sales pitch to a recruitment interview.
“For many, public speaking is scary; there is a fear of judgement and fear of embarrassment. Through this well-developed PATA programme we will set out to improve the quality of speakers in our industry. It is important that the travel and tourism industry has a greater number of impactful speakers, not only to invoke change but also to inspire the next generation of industry professionals,” added Dr. Hardy.
During the three-day programme participants learn to develop a unique individual style, assess speaking skill, practice a range of techniques, present with impact and presence, capture the audience’s attention, maintain confidence and handling nerves, and cope better in difficult situations.
The interactive programme provides participants with a raft of opportunities to practice their skills and is led by two international experts in public speaking training: Amélie Yan-Gouiffes, International Speaker, Conference Facilitator and Inner Diamond Mine; and Stu Lloyd, Chief Hothead – Hotheads Innovation and TopDog & Training Director at CATMATDOG.
The programme also includes a site visit entitled ‘Talad Noi Treasure Hunt’ organised by HiveSters. Field visits in and around Bangkok are key to the immersive training experience. Guided by local experts, participants immerse themselves in the unique culture and heritage of the Thai-Chinese Bangkok neighbourhood of Talad Noi before sharing their adventures through a public speaking practice session at a rooftop bar overseeing the city’s famous Chao Phraya River.
Participants who have successfully completed the course will be awarded a PATAcademy-HCD certificate entitled: ‘Certified Asia Pacific – Unlocking the secrets to effective public speaking”.
The registration fee for PATAcademy-HCD is US$1,000 for PATA members, US$1,200 for Chapter members and US$1,500 for non-members. Register before April 31 to receive a 10% discount. Registration fee includes training, materials, site visit, lunches and dinners listed on the official programme. It excludes air ticket and hotel accommodation.
VIE Hotel Bangkok is the Official Accommodation Partner for PATAcademy-HCD.
PATAcademy-HCD is a well-established series of interactive training programmes incorporating intensive classroom interactions conducted by leading travel industry experts with practical activities, group assignments, networking events and field visits in and around Bangkok. Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. From this intensive high-value training, participants take home practical strategies to be applied and implemented in their respective organisations.
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Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 98 government, state and city tourism bodies, 21 international airlines, airports and cruise lines, 68 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 40 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.