The tenth edition of the PATA VE Bulletin for 2018 – Private Data Co-Ops, the Next Step in Secure Traveller Insights authored by ADARA – is now available to view and download.
Sharing consumer data within the travel sector is very helpful in understanding traveller behaviour. There is a need for more tailored and precise data around a single location or destination. A new concept called Private Data Co-ops (PDC) solves this issue. PDCs are formed to connect the data of a designated group of public and private sector participants in an atmosphere that is mutually beneficial to all parties while limiting any privacy concerns associated with open global exchanges.