VietJet Air and Binumi: Turning Airline Staff into Video Stars

  • Default Size
  • Decrease Text
  • Increase Text

BANGKOK, July 12, 2018 – As part of a new ground-breaking partnership, global video platform Binumi has partnered with award-winning VietJet Air to create a new generation of video marketers.

Vietnam based VietJet Air is an international budget airline, offering low-cost flights alongside world-class service and award-winning progressive values fostered by its co-founder and Chairwoman N​guyễn Thị Phương Thảo – Vietnam’s first self-made woman billionaire who took the airline public in February 2017.

In the past six years since its foundation, the airline has been named as one of the Top 500 Brands in Asia (2016), “The Best Asian Low-Cost Carrier” at the TTG Travel Awards (2015), and “Favourite Airline in Vietnam” by the Economic Times.

The new collaboration with Binumi will continue this upwards trajectory, as both companies will soon be working together to give VietJet Air’s many employees the chance to tell their own VietJet Air story. Beginning in Thailand with VietJet subsidiary ThaiVietJet, Binumi, one of the world’s top video creation and sharing platforms, will enable the airline to give all its airline hostesses, office staff and ground workers the opportunity to become part of the global marketing team as they create and share Thai VietJet Air branded videos on-the-go, across multiple social
networks.

We’re turning our staff into stars. We work with an incredible team at Thai VietJet Air, and it is time that they were able to share their unique stories with the world”, says Thai Vietjet CEO Nguyen Thi Thuy Binh.

Binumi allows us to give multiple people in the company a voice through video and everyone can’t wait to start creating and sharing their stories.

For this bespoke campaign the Binumi platform will provide locked templates for videos, voice over options, personalized selfie options, scores of stock footage clips and a bespoke VietJet Air brand toolkit. The platform is simple to use, whether on-the-go with the mobile app or on the web platform so its tech has been easily grasped by airline staff; even those who have never made a video.

Anthony Copping, CEO and Founder of Binumi says Binumi’s mission is to enableeveryone to create and share their stories.
Our partnership with VietJet Air is hugely exciting, both as an opportunity to work with a visionary CEO and her team but also to give flight to a new generation of video storytellers.

Both companies are looking forward to unveiling further exciting announcements over the coming months, with initial stages of the integration already underway.