BANGKOK, March 20, 2017 — Curated from over forty of thousands of photographs submitted by locals from the “Not a Tourist: See Thailand through Local Eyes” campaign, Visa today handed 100,000 postcards to Tourism Authority of Thailand (TAT) to be distributed around the world.
Since last year’s launch in June, the campaign has amassed more than 40,000 photographs from residents of Thailand offering unique, unconventional and inspiring glimpses to the little seen sides of Thailand on Instagram and Facebook, through the hashtags #notatourist and #VisaThailand. The best 15 photographs have been made into 100,000 postcards.
“I hope these photographs will inspire and encourage travelers to experience popular local activities, food, and hang-outs – living like locals instead of just visiting,” said Suripong Tantiyanon, Visa Country Manager, Thailand.
The photo submission sheds interesting light on Thais’ favorite destinations: Bangkok came out top, accounting for more than 23 percent of submission, followed by Chiang Mai (9 percent) and Phuket (6 percent).
Unsurprisingly, one out of every ten photos was about food. Popular images included traditional Thai snacks, Ayutthaya grilled river prawns, roadside noodles and sweetened drinks.
“The ongoing #notatourist campaign will help foster a sense of togetherness among those who share their photos, hopefully turning this pride and awareness into care for the country. The tourism industry can play an important part on sustainability,” said Mr. Suripong.
The #notatourist campaign is just the latest in a long line of collaborations between Visa and the TAT, who have worked together on a number of joint-campaigns throughout their 20-year partnership. Complementing TAT’s “Unique Thai Local Experience” campaign for 2017 perfectly, #notatourist aims to provide valuable information to travelers and tourists to enable them to experience the local culture and customs, and perhaps discover new aspects of Thailand they never knew existed.
The #notatourist campaign picked up five bronze medals at the Adman Awards & Symposium 2016 for Original Use of Music; Integrated Marketing Communication campaign; Ad That Works (Effective Communication); Brand Content and Entertainment – Original Use of Music; and Film – Travel, Leisure, Retail, Restaurant & Fast Food Chain. It also placed as a finalist for Brand Content and Entertainment – Non-Fiction series or film; Out of Home – small Scale Special Solutions; and Promo & Activation – Corporate Image & Communication. The campaign generated over 214 million impressions, with the #notatourist film alone reaching over 5.5 million views. Other key successes of the campaign include more than 40,000 photo submissions from throughout Thailand during a 3-month period, 2.5 million engagements on social media, and more than 35,000 shares. There was also a 12% increase in inbound Visa card usage as a direct result of the “Not a Tourist: See Thailand through Local Eyes” campaign.
Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead with prepaid or pay later with credit products. For more information, visit https://usa.visa.com/, visacorporate.tumblr.com and @VisaNews.
For further media information, please contact:
Kinan Suchaovanich Waruch-on Manomairat (Yim)
Visa International (Thailand) Ltd. Spark Communications (On behalf of Visa)
Tel: 02 263 9239 Tel: 02 653 2717-9 and 081 854 9946