BANGKOK, May 4, 2015 — The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of Wallace Wong as the new Regional Director – Asia, effective immediately.
Commenting on his new appointment, Mr Wong said, “I am pleased about the opportunity to join PATA during this exciting time in its development and growth. I look forward to building on existing relationships and creating more value for our partners and members.”
With more than 10 years of experience in the airlines and travel industries, Mr Wong was most recently the Regional Business Development Director of Asia Pacific at Travelport GDS in Hong Kong SAR and Singapore, where he successfully developed effective sales strategies to strengthen the company’s commercial presence in the region. He has also worked for OAG and Singapore Airlines, taking up various commercial and operational posts based in Singapore, Copenhagen, Denmark and Chennai, India. Mr Wong has in-depth knowledge of Asia’s travel landscape and an excellent track record for leveraging new business opportunities and building strong relationships across all organisational and cultural levels.
In his new role based in Bangkok, Mr Wong will be responsible for PATA’s commercial and industry development, as well as bridging the relationship between the public and private travel sectors in the Asia Pacific region. His territorial responsibilities will include the all of Asia with the exception of mainland China (this includes North Asia, South Asia, South East Asia, Central Asia and the sub-Indian Continent), and will report directly to PATA CEO Mario Hardy.
“I am pleased that Wallace joins PATA at a time when the organisation is in its transformation phase. His vast travel industry network and experience will be a great asset to PATA. His understanding and appreciation of different business cultural mindset will bring value to the Association, and I look forward to working at his side to develop our membership and member engagement,” said Mr Hardy.
Mr Wong was born in Malaysia and is now a Singapore Citizen. He is fluent in English, Mandarin, Cantonese, Bahasa Malayu, Bahasa Indonesia and has some basic knowledge of French.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 87 government, state and city tourism bodies, nearly 31 international airlines, airports and cruise lines, 61 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. ThePATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, and London. Visit www.PATA.org.
Manager – Communications