PATA Spotlight: Russian Outbound Tourism: Trends, Analysis & Statistics

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Join this webinar to learn how to impress Russian tourists and attract them to your country

In 2018, 44.5 million Russians travelled abroad, an increase of 6.1% compared to the previous year, according to the Russian Tourism Market Report*. 

With Russians’ demand for international travel on the uptick, the opportunity is huge for companies and organisations interested in capturing this thriving source market based out of the largest country on earth.

However, this target audience is not a homogenous one. As the Russians market is diverse , stepping into the market without understanding the country and its people is equivalent to wandering aimlessly on a foggy road.  

Today, PATA has joined forces with RMAA Travel, a travel marketing agency with a mission to make it easy for global tourism brands to access the Russian outbound travel market and a valuable PATA member, to organise a webinar that will help shed light on this important source market.

Titled  Russian Outbound Tourism: Trends, Analysis & Statistics, this webinar is part of the PATA Spotlight series and will be led by Svetlana Pyatikhatka, Business Development Director of RMAA Travel, a Russian tourism marketing agency. The webinar will acquaint you with the statistics, analysis and trends of outbound tourism from Russia, as well as the preferences and characteristics of Russian tourists. It will also offer a brief overview of the Russian advertising market.

From this webinar, you will learn: 

  • How attractive is the tourist market of the largest country in the world? 
  • Where do Russians prefer to rest (accommodation)? 
  • How much money do they spend on a trip? 
  • How do they plan their travels?  
  • What type of advertising campaign would win the heart of a Russian tourist?

The webinar will go live on Tuesday, September 3rd from 4pm to 5pm (ICT). Book your seat now. 

Even if you can’t join live, register now and we’ll send you the recorded webcast to watch at your convenience.

*Source: Russian Tourism Market Report: Trends, Analysis & Statistics, 2019, Authored By Vadim Tylik, a Russian entrepreneur and Chief Executive Officer of RMAA Group, a Russian full-service marketing and advertising agency.