Yosha is the founder of a direct to customer artisanal fashion brand Meraki (https://www.memeraki.com/). Meraki is a social enterprise that has been created with the mission to promote India’s long lost arts with handpainted high end artisanal bags, evening clutches and other products. Meraki also upcycle customers own luxury bags with traditional art like Madhubani, Pattachitra, Gond, Warli and many more. As a social enterprise Meraki works with other non profits like running a crowdfunding campaign for building an art school for girls in Madhubani district in Bihar and this year creating a cork based collection to help Animals Asia Hong Kong with their fundraising. Artists are the heroes at Meraki with a focus on storytelling and bringing patronage back to the arts and artists.
Yosha has spent 14 years in the FinTech sector and worked across Asia and is currently a Digital Financial Specialist and Financial Inclusion Consultant with the International Finance Corporation, World Bank Group where she works on financial inclusion projects across Asia. She has also been the Founder & CEO of a leading cashback app with more than 1 million downloads in India. They were backed by 500Startups and Vectr Ventures and were also a part of Facebook’s FBStart programme as well as Cyberport’s Startup programme in Hong Kong.
Yosha has an MSc in Finance from HKUST and an undergraduate degree in Economics from Lady Shri Ram College for Women. She is a regular speaker at digital and payments events as well as advisor to start-ups and the cofounder of a community initiative Indiatechhk to promote Indian start-ups in Hong Kong (www.indiatechhk.com). Yosha was appointed to the Diversity List 2018for Hong Kong which aims to give ethnic minorities of Hong Kong a voice in decision making and policy, particularly in government advisory bodies. She was also nominated for American Chambers ‘Women of Influence’ award 2017 and was awarded ‘Most Influential Payments Professional’ by World BFSI Congress and Awards 2018, India.