Zhu Shanzhong

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Executive Director, World Tourism Organization (UNWTO)


Mr. Zhu Shanzhong is the Executive Director at the World Tourism Organization (UNWTO) headquarters in Madrid, Spain. He first joined the organization in 2013 as Executive Director for Technical Cooperation and Services. From 2008 to 2013, he was Vice Chairman of China National Tourism Administration (CNTA), overseeing international relations, marketing and promotions in domestic and overseas markets, tourism information center, tourism security and the establishment of a public service network. During his vice chairmanship, Mr. Zhu also oversaw the composition and editing of key tourism documents such as the Mid and Long Term Planning of Inbound Tourism in China and the 12th Five Year Plan of Tourism Information Construction.