In this webinar travel sector leader and LVG Learning partner Patrick Richards discusses the role of education in tourism, both highlighting the negative impact arising from tourism’s failure to invest in its people as well as presenting some solutions.

What you'll learn:

• Why tourism's growth spurt in the last 20 years hides deep productivity problems

• Why tourism is a job's magnet, but longer-term fails to retain critical talent

• The catastrophic impact of the pandemic on our talent pool and the challenges to cope when the rebound arrives

• The further impact of technological change

• Why organizations need to be agile and areas for prioritization

• The growing role of e-learning in finding future solutions

Speaker

Patrick Richards, Lotus Voyager Group, Partner, Non-Executive Director, Entrepreneur

Patrick's 35-year career spans leadership and transformational roles across the travel sector. This includes a 20-year stint on the executive committee of GTA, the pioneer in the hotel Bedbank and groups segments, sold to Cendant for $1.1 billion in 2005. Post '05, the company owners included Blackstone's Travelport and Kuoni. Read more

Host

Roong Tepkaew, Manager - Membership Engagement, PATA

Roong Tepkaew is the Manager for Membership Engagement for the Pacific Asia Travel Association (PATA). Together with the director of membership, she is taking care of the PATA member community of over 800 members globally. She is responsible for member engagement projects and activities including the Member Directory, member communication, etc. Read more

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Please note that certificates will be provided only to registered PATA Youth Members who have attended the live webinar on Zoom. They will be issued within 1 week of the completed event.