Travel industry organisations and individuals who have made outstanding contributions to successfully develop and promote travel and tourism in Asia Pacific can now submit entries to the 2013 Pacific Asia Travel Association (PATA) Gold Awards. The winning entries will be showcased at the PATA Travel Mart, September 15-17, 2013, in Chengdu, China.
Ms Maria Helena de Senna Fernandes, Director of the Macau Government Tourist Office said that Macau has proudly sponsored the PATA Gold Awards for 18 years.
“We would like to encourage tourism professionals to share their excellent best practice examples by entering them to the PATA Gold Awards,” she said. “The Awards allow us to learn from those who have excelled. These ‘stars’ help keep travel and tourism industry in the Asia Pacific region on track.”
The PATA Gold Awards put the spotlight on tourism innovation and excellence. No matter if you are an individual or a travel-related company or organisation, if you win,your achievement will be recognised by worldwide media exposure.
The PATA Gold Awards are open to PATA members and non-members. Winners attract valuable media coverage in various PATA communications channels including PATA e-newsletters, press releases, PATA Compass magazine and social media. Winners will be entitled to leverage the prestigious PATA Gold Awards 2013 logo on their websites and collaterals. The highlights of the winning entries will be on display at the PATA Travel Mart and Board meetings for delegates to enjoy. Award recipients will be featured in the winners' showcase souvenir CD.
The PATA Gold Awards 2013 are open for submissions until May 15, 2013. Judged by panels of experts, the Gold Awards recognise exceptional achievement in six categories:-
1) Marketing (six Gold Awards and one Grand Award)
2) Environment (three Gold Awards and one Grand Award)
3) Heritage and Culture (two Gold Awards and one Grand Award)
4) Education and Training (one Gold Award and one Grand Award)
5) Marketing Media (nine Gold Awards)
6) Travel Journalism (four Gold Awards)
Sponsored by the Macau Government Tourist Office (MGTO) for the past 18 years, the PATA Gold Awards set industry standards for excellence and innovation.