PATA Gold Awards

PATA Announces Grand and Gold Award Winners 2014


PATA Grand and Gold Award Winners 2013 at the PATA Gold Awards Luncheon and Presentation, Chengdu, China, September 15, 2013.


The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2014 PATA Grand and Gold Awards. Proudly supported and sponsored by the Macau Government Tourist Office (MGTO) for the last 19 years, this year's awards recognise the achievements of 20 separate organisations and individuals.


PATA will present 28 Grand and Gold Awards to such organisations as Capilano University, Canada; Garuda Indonesia; Khiri Travel; Korea Tourism Organization; and Travel +Leisure magazine. The awards luncheon and presentation will take place at Diamond Island City Hall, on Friday, September 19, 2014 during the PATA Travel Mart, September 17-19 and PATA Executive Board and Board Meeting, September 19 - 21.    


Ms Maria Helena de Senna Fernandes, Director of MGTO, said, “Hats off to all PATA Gold Award 2014 winners! Your outstanding achievements are a breath of fresh air to the rest of the region, broadening our horizons and inspiring us to aim high, not merely on our respective destinations, but collectively as a region. The Macau Government Tourist Office is honoured to support this far-reaching PATA programme through our sponsorship for the last 19 years.”


Mr. Martin J. Craigs, PATA CEO, added, “On behalf of PATA, I would like to extend our warmest congratulations to all 2014 Grand and Gold Award winners. We are pleased to recognise their achievements at the PATA Gold Awards Luncheon and Presentation and look forward to celebrating their accomplishments at the PATA Travel Mart in Phnom Penh.”


The PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment; and Heritage and Culture.


Capilano University will receive the 2014 PATA Grand Award for Education and Training for its "Vietnam Ethnic Hill Tribe Community Tourism Partnership" project. Through the project, Capilano University faculty and students travel to Sapa and Hanoi in Vietnam to work in partnership with Hanoi Open University (HOU) in delivering skills-based training in areas of homestay development, business development, product development, tourism planning, and cultural preservation. The project aims to build the tourism capacity of the village and foster tourism networks through connections between the village and private sector tourism organisations.


The Environmental Award will be presented to Jetwing Vil Uyana, Sri Lanka, for its "Man and Nature in Perfect Harmony” project. Jetwing Vil Uyana embodies the ultimate in eco-friendly luxury - a private nature reserve created on abandoned agricultural land, comprising a wetland eco-system with lakes, reed beds, and forest. Thirty luxurious dwellings are integrated into a wetland reserve of three acres despite the property spanning 24 acres. Paddy is grown on five acres of land using traditional harvesting methods with dwellings set within the paddy field - a first in Sri Lanka – and the entire property is now home to many species of flora and fauna, including the elusive loris, for whom a separate area of three acres has been designated as a loris conservation site.


The Heritage and Culture Award will be awarded to Khiri Travel for its “Banteay Chhmar Tented Camp.” Banteay Chhmar is a neglected collection of late 12th Century temple ruins in northwest Cambodia. Khiri Travel allows guests to stay in ‘luxury’ tents, enabling a natural, self-sustainable option for the community. The tents are erected approximately 50 meters from temple ruins to give guests a sense of real affinity, proximity and ‘adventure’. After the tents are dismantled, there are no traces of them having ever been there – apart from a small patch of compressed grass. The programme aims to build awareness and understanding of the significant cultural heritage in the Khmer context, enhance the local villagers’ income and pride, and provide a low impact and mutually beneficial tourist-host community relationship.


The Marketing Award will be presented to Tourism New Zealand for its "100% Middle-earth, 100% Pure New Zealand” campaign. Tourism New Zealand aims to leverage the huge media and consumer attention that The Hobbit Trilogy has and will continue to achieve, and convert that attention into travel to New Zealand – the country where the movies were made. The campaign, developed in partnership with The Hobbit moviemakers Warner Brothers and Weta Workshop, has been the primary marketing campaign for Tourism New Zealand in its key offshore markets. The Hobbit and associated marketing campaigns have been a significant contributor to visitor arrival growth to New Zealand over the last 18 months.


Open to both PATA and non-PATA members, this year's Awards attracted a total of 181 entries from 66 travel and tourism organisations.


PATA Grand Awards 2014

Education and Training

Vietnam Ethnic Hill Tribe Community Tourism Partnership

Capilano University, Canada



Man and Nature in Perfect Harmony

Jetwing Vil Uyana, Sri Lanka


Heritage and Culture

Banteay Chhmar Tented Camp

Khiri Travel



100% Middle-earth, 100% Pure New Zealand

Tourism New Zealand


PATA Gold Award 2014 

Marketing – Primary Government Destination

Hold My Hand in Hong Kong

Hong Kong Tourism Board


Marketing - Secondary Government Destination

Open Up to More – Melbourne

Tourism Victoria, Australia


Marketing - Carrier

Immigration on Board

Garuda Indonesia, Indonesia


Marketing – Hospitality

Rosewood A Sense of Place

Rosewood Hotels & Resorts, Hong Kong SAR


Marketing – Industry

Making Holidays a Priority for Indians

Kuoni Travel (India), India


Environment - Ecotourism Project

Elpitiya Plantations Excursions

Aitken Spence Travels, Sri Lanka


Environment - Corporate Environmental Programme


Accor Asia-Pacific


Environment - Environmental Education Programme

My Land, My Water, My Home

Palau Visitors Authority


Corporate Social Responsibility  

Kumarakom Responsible Tourism

Kerala Tourism, India



Garuda Indonesia Experience

Garuda Indonesia, Indonesia



Wonder Full Water and Light Show at Marina Bay Sands

Laservision Mega Media Ltd, Singapore


Education and Training

Building Futures

Accor New Zealand


Marketing Media - Consumer Travel Brochure

Shop Guam Festival Travel and Shopping

Guam Visitor Bureau, Guam


Marketing Media - Travel Advertisement Broadcast Media 

Kuoni Travel (India), Making Holidays a Priority for Indians


Marketing Media – Travel Advertising Print Media 

Living Canvas

Rosewood Hotels & Resorts, Hong Kong SAR


Marketing Media – Travel Poster

Korean Royal Court Cuisine and Bibimbap

Korea Tourism Organization, Korea SAR


Marketing Media – Promotional Travel Video

Malaysia Truly Asia – The Essence of Asia

Tourism Malaysia, M&C SAATCHI (M) SDN BHD


Marketing Media – Public Relations Campaign

Hong Kong Tourism Board

2013 Visa go Hong Kong Super Shopper


Marketing Media – Social Media

Thailand Only

Tourism Authority of Thailand


Marketing Media – Web Site

New Website Creation

Rosewood Hotels and Resorts, Hong Kong SAR


Marketing Media – E-Newsletter  

Kerala Tourism, India


Travel Journalism – Destination Article

Hong Kong Now

Written by Peter Jon Lindberg and photographed by Adam Friedberg

Travel & Leisure Magazine, October 2013, USA


Travel Journalism – Industry Business Article

Team On Board

Written by Ms Raini Hamdi

TTGMice, November 2013, Singapore 


Travel Journalism – Travel Photograph

Footprints on the Beach

Tourism Authority of Thailand


Travel Journalism – Travel Guidebook

Colours of the Sky

Tourism Authority of Thailand


PATA Gold Awards 2013  Video


PATA Gold Awards is sponsored by



Update from Past Winners

PATA Grand and Gold Awards 2013 Winners

PATA Grand and Gold Award 2012 Winners

PATA Grand and Gold Award 2011 Winners

PATA Grand and Gold Award 2010 Winners

PATA Grand and Gold Award 2009 Winners

PATA Grand and Gold Award 2008 Winners

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