WHY JOIN PAS 2019?
The PATA Annual Summit brings together international thought leaders, industry shapers and senior decision-makers who are professionally engaged with the Asia Pacific region. The Summit embraces a global forum for enhancing the sustainable growth, value and quality of tourism.
‘Progress with a Purpose’, specifically development for the benefit of society and humanity as a whole, is not a new concept for the global travel and tourism industry. However, many organisations, including governments and private sector operators focus much of their attention on the pursuit of higher profits, consumer marketing and business scalability, without taking sufficient time to consider the impact on communities, the environment and the generations that follow.
The need for demonstrated leadership in the travel and tourism industry has never been more critical. As an industry, we are grappling with large scale global and regional challenges – climate change, over-crowding at tourism sites and the resulting strain on infrastructure and social and economic inequality in many destinations – that require a new type of leadership from truly progressive entities. This is critical as the world works towards the 2030 Agenda for Sustainable Development, adopted by the United Nations. These principles, including the Sustainable Development Goals are aligned to the mission of the Pacific Asia Travel Association (PATA) to act as a catalyst for the responsible development and management of travel and tourism in Asia Pacific. The PATA Annual Summit 2019 will highlight the fundamental challenges, issues and opportunities of the travel and tourism industry and how together we can bring about actionable change for the better.
The conference will examine best practices, case studies, and hear from people making a change, not just to improve their bottom line, but to bring about a better future.
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