For over 70 years, PATA has been recognised as a trusted voice in responsible travel and tourism across the Asia Pacific region. The logo has long symbolised PATA’s credibility and influence, but a modern, digital-ready design is needed to engage current and future audiences as the Association enters a new phase of growth with renewed vision and mission.

To achieve this, PATA is launching a global open logo design competition to encourage creativity, inclusivity, and wide participation. The winning design will be refined and adopted as the official PATA logo, to be officially implemented in 2027 following the association’s 75th anniversary celebration. 

We’re Looking For…

The submitted design should be aligned with the objective of this competition and PATA’s brand personality and vision.

Objectives

The new logo should

  1. Position PATA as an inclusive, forward-thinking association that values creativity, innovation, and collaboration.

  2. Generate strong brand visibility

Personality

PATA stands for collaboration, innovation, and responsible leadership in travel and tourism. The logo should feel welcoming, trustworthy, and forward-thinking, reflecting both tradition and a spirit of progress.

Vision

The new logo should symbolise PATA’s commitment to shaping a sustainable and inclusive future for the Asia Pacific’s tourism. It should evoke unity, adaptability, and positive change, inspiring confidence in members and partners worldwide, while remaining rooted in the region.

Prize & Recognition

Winner will

  1. Be recognised across PATA platforms

  2. Receive a sponsored travel package valued at up to USD 5,000, covering airfare and accommodation for use within 12 months, subject to PATA’s terms and conditions.

Criteria

The Designer

  • Open to all individuals worldwide (professionals, freelancers, students).

  • Agencies and design studios may participate.

  • Participants may enter as individuals or in teams of up to three members, with one team leader designated.

  • Multiple entries allowed per participant.

  • Entries must be original works created solely by the entrant(s).

  • Employees of PATA and their immediate families are not eligible.

The Design

  • Entries must be original and free of third-party IP claims. AI-generated content is not eligible.

  • Winning design IP and rights fully transferred to PATA.

  • Logo must be scalable and functional across platforms.

  • The final logo must remain consistent with existing PATA brand guidelines.

Ready to take on the challenge?

Submission Guideline, Evaluation, Timeline

Deliverables: 

Entering Competition (Entrants)

  • Logo design, design rationale, mockups

    • Colour variations: full-colour and black & white

      • Must work well on both light and dark backgrounds, with the option to create two versions (e.g., similar to the current PATA logo, which has both black and white versions).

      • Avoid gradients or overly complex details.

    • Vector format (AI, EPS, SVG), and JPEG and PNG versions

    • Design rationale (max 300 words)

    • Mockups showing usage across applications

  • Designs must align with PATA’s existing brand guidelines and not infringe on any copyrights

  • No AI-generated content — all submissions must be original artwork.

Post-Competition (Agency/Design Partner):

  • Refined logo based on the winning design.

  • Logo usage guide (integration with existing guidelines).

  • Final delivery in multiple formats (AI, EPS, PDF, PNG, JPG).

Evaluation: 

Entries will be judged by a panel of PATA leadership, design professionals, and members. The final composition and governance of the Judging Committee will be determined by PATA. 

The design should be original, adaptable, versatile, simple, and timeless.

  • Creativity & Originality (30%)

    • Uniqueness of the concept.

    • Avoids clichés or overly generic designs.

    • Fresh, innovative approach to the visual identity of PATA

  • Relevance to Brand (30%)

    • Reflects the values, mission, and identity of PATA.

    • Matches the intended message, audience, and purpose.

    • Aligns with PATA brand activity.

  • Versatility & Practicality (20%)

    • Works well across different platforms (print, digital, merchandise, signage).

    • Scalable without losing detail.

    • Effective in both colour and monochrome (black & white).

  • Aesthetic Quality (20%)

    • Visual appeal and balance (colour harmony, typography, proportion).

    • Simplicity and memorability.

    • Professional and polished look.

Timeline: 

  • Submission Deadline: April 10, 2026

  • Winner Announcement: At PATA Annual Summit 2026, May 11-13

  • Refinement & Finalisation: To be completed within one month of the winner announcement

  • Official Implementation: 2027

Terms and Condition

  • PATA reserves the right to request modifications.

  • Non-compliant, plagiarised, AI-generated, or late entries will be disqualified.

  • The jury decision is final.

  • PATA may decline to select a winner if entries do not meet standards.