PATA Annual Summit 2026 (PAS 2026)
A convention of global tourism leaders and professionals in Korea (ROK), PAS 2026 will be co-hosted by the cities of Gyeongju and Pohang, alongside Gyeongsangbuk-do Province, and Gyeongsangbuk-do Culture and Tourism Organization (GCTO).
The Summit will comprise a one-day meeting, a two-day conference, and a half-day destination experience across the two cities. Guided by the theme Navigating Towards a Resilient Future, PAS 2026 will explore how destinations can adapt, transform, and thrive amid shifting global realities. Key discussions will focus on regional tourism innovation driven by AI and cutting-edge technologies, sustainable post-APEC tourism development rooted in ESG principles, and the advancement of global heritage tourism through the stewardship of cultural heritage assets.
Coinciding with PATA’s 75th Anniversary, the Summit promises to honour the Association’s enduring legacy while setting bold directions for the future of tourism across the Asia Pacific region.
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Located in southeastern Korea (ROK), Gyeongsangbuk-do, or North Gyeongsang Province, has a diverse landscape that ranges from forested highlands to coastal areas, as well as history and cultural heritage that dates back centuries. The region presents ample opportunities for visitors to explore traditional Korean heritage, including preserved temples, historic villages, and local craftsmanship that reflect centuries-old customs. Additionally, Gyeongju and Pohang are, respectively, known as the cultural and industrial heartlands of Korea (ROK).
Programme
All Day
Registration
Morning
PATA EB Meeting
Destination Experience
PATA Youth Symposium
Afternoon
Industry / Education Roundtable
PATA Board Meeting
Evening
PAS 2026 Opening Ceremony & Dinner
Mon, May 11
Lahan Hotel, Pohang
All Day
Registration
Morning
PATA Annual General Meeting
PATA Chapter Meeting
PATA Policy Forum
Afternoon
Conference
Evening
PAS 2026 Gala Dinner
Tue, May 12
HICO, Gyeongju
All Day
Registration
Conference
Wed, May 13
HICO, Gyeongju
All Day
Departure
Morning
Half-day Complimentary Tour in Gyeongju or Pohang
Thu, May 14
Gyeongju / Pohang
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Registration
Early-bird rate, 15% discount, until January 30, 2026!
Gyeongsangbuk-do’s largest city, Pohang, is a charming coastal destination known for distinctive landmarks such as the Hands of Harmony sculpture and the Hwanho Park Space Walk, a curving walkway which provides panoramic views of the city, coastline, and surrounding nature. To the south, Gyeongju is a UNESCO World Heritage Site and is often referred to as "the museum without walls" due to its wealth of historical sites. Once the capital of the ancient Silla Kingdom, Gyeongju is now home to key landmarks such as the Royal Tombs, Cheomseongdae—the world’s oldest surviving astronomical observatory—and Gyeongju Tower.
Sponsorship
Maximise Your Brand Exposure at PATA’s Premier Event
Put your brand in front of key industry leaders with exclusive sponsorship opportunities at PATA’s flagship event. Gain visibility across our event website, programme, and marketing materials, along with onsite branding acknowledgments. Enhance your presence in PATA’s pre-event, during-event, and post-event communications, ensuring lasting recognition among global travel and tourism professionals.
Sponsorship Types
Flagship Sponsorship
Gold Sponsorship US $10,000
Silver Sponsorship US $7,000
Bronze Sponsorship US $5,000
Thought Leadership Sponsorship
Opening Keynote US $10,000
Closing Keynote US $8,000
Presentation/ Session/ Breakout Session US $8,000
Networking Sponsorship
Networking Dinner US $6,000
Private Lunch US $5,000
Coffee Kiosk US $5,000
Brand Awareness Sponsorship
Business Tabletop US $3,000
The event is proudly supported by
Hosts
Official Online Hotel Booking
Event Tech Partner
Supporting Media Partners
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