PATA Annual Summit 2026 (PAS 2026)

will be co-hosted in the cities of Gyeongju and Pohang, located in Gyeongsangbuk-do Province, Korea (ROK), in coordination with the Gyeongsangbuk-do Culture and Tourism Organization (GCTO).

The event will feature a 1-day meeting, 2-day conference, and a half-day destination experience that will take place across the two different cities.

Located in southeastern Korea (ROK), Gyeongsangbuk-do, or North Gyeongsang Province, has a diverse landscape that ranges from forested highlands to coastal areas, as well as history and cultural heritage that dates back centuries. The region presents ample opportunities for visitors to explore traditional Korean heritage, including preserved temples, historic villages, and local craftsmanship that reflect centuries-old customs.toms.

Check out previous edition of PATA Annual Summit >

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Gyeongsangbuk-do’s largest city, Pohang, is a charming coastal destination known for distinctive landmarks such as the Hands of Harmony sculpture and the Hwanho Park Space Walk, a curving walkway which provides panoramic views of the city, coastline, and surrounding nature. To the south, Gyeongju is a UNESCO World Heritage Site and is often referred to as "the museum without walls" due to its wealth of historical sites. Once the capital of the ancient Silla Kingdom, Gyeongju is now home to key landmarks such as the Royal Tombs, Cheomseongdae—the world’s oldest surviving astronomical observatory—and Gyeongju Tower.

Sponsorship

Maximise Your Brand Exposure at PATA’s Premier Event

Put your brand in front of key industry leaders with exclusive sponsorship opportunities at PATA’s flagship event. Gain visibility across our event website, programme, and marketing materials, along with onsite branding acknowledgments. Enhance your presence in PATA’s pre-event, during-event, and post-event communications, ensuring lasting recognition among global travel and tourism professionals.

Sponsorship Prospectus

Sponsorship Types

Flagship Sponsorship
- Gold Sponsorship US $10,000
- Silver Sponsorship US $7,000
- Bronze Sponsorship US $5,000
Thought Leadership Sponsorship
- Opening Keynote US $10,000
- Closing Keynote US $8,000
- Presentation/ Session/ Breakout Session US $8,000

Networking Sponsorship
- Networking Dinner US $6,000
- Private Lunch US $5,000
- Coffee Kiosk US $5,000
Brand Awareness Sponsorship
- Business Tabletop US $3,000

PATA Event Carbon Offset Fee

PATA selects carbon offsetting projects in the destinations where the events take place whenever possible to support these communities and invest in local sustainability initiatives.

Why take part?

PATA is committed to reducing the carbon emissions of our in-person events. Our Carbon Neutral Events Policy outlines the steps taken to minimise and mitigate the events' footprint. However, some emissions are unavoidable, such as the flights taken to reach the destination, the electricity consumed, and the waste generated, among other emissions carefully calculated by our Sustainability Team.

For this reason, PATA offsets the unavoidable carbon emissions, as we have done in previous years. But for this, we need your support! With US $10, you help us gather the necessary funds for offsetting PAS's emissions through a carbon offset project.