Florian Blois

Director of Marketing Partnerships, DIDA

Florian is Director of Marketing Partnerships at DIDA, China’s largest B2B travel distributor and a key leader in APAC, backed by Alibaba Group as its major shareholder. He oversees all global marketing partnerships, helping destinations and travel brands gain visibility across DIDA’s ecosystem, which serves over 35,000 travel agents in China, generates one booking every two seconds, and is projected to reach 20 million passengers in 2026. With more than a decade in the travel industry, Florian works at the intersection of commercial strategy, platforms, and demand, bringing a practical perspective on how data, digital ecosystems, and emerging technologies are reshaping destination competitiveness in today’s evolving tourism landscape.