Winner Booklet

2025 Categories

Grand Title Winners: The international judging committee will select the best of show entries to be the Grand Title Winners; all entries in both categories are eligible to be selected.

Marketing

1 Grand Title & 17 Individual Awards

  • This award recognises exceptional marketing campaigns by Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs) in the Asia region that effectively promote a destination, increase brand awareness, and drive visitor interest.

  • This award recognises exceptional marketing campaigns by Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs) in the Pacific region that effectively promote a destination, increase brand awareness, and drive visitor interest.

  • This award recognises exceptional marketing campaigns by Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs) in the Americas, Europe, Middle East, and Africa regions that effectively promote a destination, increase brand awareness, and drive visitor interest.

  • Recognising outstanding marketing efforts by airlines, cruise lines, and airports that effectively promote travel, enhance brand positioning, and engage target audiences.

  • This category honours innovative marketing campaigns by hotels, resorts, and hospitality groups that enhance brand reputation, customer engagement, and property awareness.

  • Recognising marketing excellence from tourism-related businesses such as travel agencies, tour operators, and attractions that have effectively reached and influenced their target markets.

  • This award highlights innovative, multi-channel digital marketing campaigns that effectively leverage social media, email marketing, content marketing, and digital advertising to engage audiences and promote travel.

  • This award highlights innovative, multi-channel digital marketing campaigns that effectively leverage social media, email marketing, content marketing, and digital advertising to engage audiences and promote travel.

  • Honouring outstanding traditional print marketing materials such as brochures, magazines, posters, and other collateral that successfully communicate a brand’s message and attract interest.

  • Honouring outstanding traditional print marketing materials such as brochures, magazines, posters, and other collateral that successfully communicate a brand’s message and attract interest.

  • Celebrating campaigns that promote sustainability, inclusivity, and responsible tourism, showcasing eco-conscious practices and/or diversity within the travel industry.

  • Highlighting well-crafted articles that effectively communicate a destination’s story, inspiring and informing travellers through compelling writing.

  • Highlighting well-written articles that effectively promote businesses.

  • Recognising campaigns that creatively leverage new technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and interactive tools to enhance customer engagement and brand awareness.

  • Awarding social media campaigns that effectively capture audience attention, encourage interaction, and amplify brand messaging across digital platforms.

  • Honouring outstanding use of photography used in  a marketing campaign by visually conveying a compelling story and capturing audience interest.

  • Recognising high-quality video content that successfully promotes a brand, destination, or experience through engaging visuals and storytelling.

Sustainability & Social Responsibility

1 Grand Title & 10 Individual Awards

  • Recognising outstanding initiatives that address climate change in the travel and tourism sector through innovative strategies, resource efficiency and carbon reduction efforts, ensuring long-term environmental sustainability.

  • Recognising outstanding initiatives that address climate change in the travel and tourism sector through innovative strategies, resource efficiency and carbon reduction efforts, ensuring long-term environmental sustainability.

  • Recognising initiatives that protect, preserve, and promote cultural heritage, ensuring the long-term sustainability of historical sites, traditions, and intangible cultural assets.

  • Recognising outstanding projects that protect and restore natural ecosystems, safeguard biodiversity, and ensure the ethical and sustainable management of wildlife.

  • Recognising exemplary initiatives that enhance skills, training, and career development in the travel and tourism industry, fostering a well-equipped workforce for the future.

  • Recognising outstanding community-based tourism (CBT) initiatives that empower local communities – particularly rural and indigenous, celebrate cultural traditions and provide authentic visitor experiences while ensuring sustainability.

  • Recognising destinations that implement strategies to strengthen their resilience against crises, climate change and economic disruptions, ensuring long-term sustainability.

  • Recognising initiatives that promote accessibility, inclusivity and diversity in tourism, ensuring equitable experiences for all travellers regardless of ability, gender, ethnicity or socioeconomic background.

  • Recognising initiatives that promote gender equality and empower women in the tourism industry through leadership, entrepreneurship and professional development opportunities.

  • Recognising initiatives that support young professionals and students in the tourism industry, providing them with skills, knowledge and opportunities for career advancement.

* Updated category
✭ Newly-added category in 2025

If you have any questions about the PATA Gold Awards, please email us at GoldAwards@PATA.org.

PATA Gold Awards Winners 2025

Winning Entry Booklet

Marketing

Sustainability & Social Responsibility

2025 Independent Panel of Judges:

  • Andreas Hardeman

    Manager, Aerospace, Aviation and Travel Industries, World Economic Forum

  • Anna Hong

    General Manager, Shun Tak - China Travel Ship Management Limited

  • Bel Castro

    Asst. Dean, College of Hospitality Management, Enderun Colleges

  • Betsy Croft

    Global Head of Industry Marketing, Skyscanner

  • David Hailstones

    Vice President & Chief Group Cultural Officer, Bella Vista Institute of Higher Education Switzerland (BVIS)

  • Eric Fong

    Marketing Director, Macau International Airport

  • Fabrizio Orlando

    Global Director, Industry Affairs, Tripadvisor

  • Hannah Pearson

    Founding Partner, Pearson Consulting (Pear Anderson)

  • Jackson Pek

    Senior Vice President & Group General Counsel, Amadeus Asia Limited

  • Janet Yu

    Assistant Vice President – Sales, SJM Resorts, S.A

  • Jennifer Chun

    Director, Tourism Research, Hawaii Tourism Authority

  • Jonathan Low

    Managing Director, Global Success Learning Academy

  • Julia Louw

    Head of Leisure Tourism, WESGRO Cape Town & Western Cape

  • Justin Ong

    Regional Manager, APAC, Hotelbeds Pte. Ltd

  • Lilibeth Aragon

    College of International Tourism and Hospitality Management, Lyceum of the Philippines University Manila

  • Lucie Wesley

    VP, Business Development & Marketing, MMGY Global

  • Mark Manglona

    Marketing Officer - Pacific & North America, Guam Visitors Bureau

  • Olivier Berrivin

    Vice President - APAC, BWH Hotels

  • Paloma Zapata

    CEO, Sustainable Travel International

  • Ralf Ostendorf

    Director Market & Media Management, Berlin Tourismus & Kongress

  • Reham Shaheen

    Tourism Activation team leader, Aseer Region Development Authority

  • Shima Ahmadi

    Project Manager, Universitat de Girona

  • Suyin Lee

    CEO, Discova Travel

  • Verra Wang

    Senior PR Manager, Trip.com Group

  • Victoria Mukranova

    International Director Tourism, AVIAREPS

PATA Gold Awards 2026 is proudly supported by: