Marketing Grand Award Winner

“Sarawak Guinness World Record - Longest GPS journey by successive drones”

Sarawak Tourism Board, Malaysia

Sustainability & Social Responsibility Grand Award Winner

“Millennial Whispers of Stone, Shared Preservation of Heritage — Sustainable Development Program for the Systematic Conservation, Research, and Dynamic Inheritance of the Dazu Rock Carvings”

Chongqing Municipal Commission of Culture and Tourism Development, China

Marketing Award Winners

Destination Marketing Campaign (DMO - Asia)

Macao Government Tourism Office, Macao, China

“POP MART MACAO CITYWALK”

Destination Marketing Campaign (DMO - Pacific)

Hawai'i Tourism Authority - Korea, Hawaii

“Hawai’i Summer Consumer Campaign: Experience Hawai’i in Korea”

Marketing Campaign – Carrier

SriLankan Airlines Limited, Sri Lanka

“Sri Lanka Ready”

Marketing Campaign – Hospitality

Melco Resorts & Entertainment, Macao, China

“House of Dancing Water Premiere”

Marketing Campaign – Industry

China Tourism Group Travel Service Corporation Limited, China

“2025 Asia Destination Integrated Marketing Series”

Printed Marketing Campaign (Destination)

Tourism Authority of Thailand, Thailand

“Sawasdee Thailand”

Printed Marketing Campaign (Destination)

Taiwan Tourism Tri-Mountain National Scenic Area Headquarters, Chinese Taipei

“Checking In! Central Taiwan”

Printed Marketing Campaign (Industry)

Sands China Limited, Macao, China

“Sands China Presents: Dopamine: Fountain of Happiness Artbook”

Sustainable and Inclusive Marketing Campaign

Sands China Limited, Macao, China

“Empowering Inclusive Communities: The Sands Shopping Carnival”

Destination Article

Rachel Lees, Australia

“Fiji Beyond the Resorts”

Industry Article

TTG Asia Media, Singapore

“TTG Asia Luxury Dec 2025, Shades of Wellness”

Best Use of Emerging Technology in Marketing

Tourism Fiji, Fiji

“AI-Powered Destination Marketing: Fiji's World-First End-to-End AI Ecosystem for the Chinese Market”

Best Use of Emerging Technology in Marketing

Zhangjiajie National Forest Park, China

“Reshaping Scenic Experience with Technology: The Emerging Tech Marketing Project of Zhangjiajie National Forest Park”

Most Engaging Social Media Campaign

Macao Government Tourism Office, Macao, China

“CreatorWeek Macao 2025”

Travel Photography

Tourism Authority of Thailand, Thailand

“Behind the Falls”

Travel Video

Tourism Malaysia, Malaysia

“VISIT MALAYSIA 2026 CAMPAIGN – SURREAL EXPERIENCES”

Sustainability & Social Responsibility Award Winners

Climate Action Initiative (Destination)

Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand

“Nan’s Green Heart: Harmonizing Green Hospitality to Elevate the Living Old City toward a Low - Carbon Destination”

Climate Action Initiative (Industry)

Melco Resorts & Entertainment, Macao, China

“RISE to Go Above & Beyond”

Cultural Heritage Preservation Initiative

Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand

“Chak Ngaew Ancient Chinese Market: Revitalizing a Historic Community into a New Cultural Tourism Attraction”

Ecosystem & Wildlife Conservation Initiative

Guangdong Chimelong Group, China

“Key Technologies and Applications for Global Endangered Wildlife Biodiversity Conservation”

Ecosystem & Wildlife Conservation Initiative

Jetwing Hotels, Sri Lanka

“Reimagining Landscapes”

Ecosystem & Wildlife Conservation Initiative

The Frangipani Langkawi Resort & Spa, Malaysia

“Living Ecosystems in Hospitality: Integrating Wetlands, Biodiversity & Coastal Conservation”

Human Capital Development Programme

MGM China, Macao, China

“Unleashing Greatness – MGM’s Human Capital Development Programme”

Community-Based Tourism Excellence

Korea Tourism Organization, Korea (ROK)

“Biyangdo, Sustainable Island Travel Created Together with Residents”

Destination Resilience (All Destinations)

Nantou County Government, Chinese Taipei

“Extinguishing the False Lights: Cultural Identity and the Resilient Rebirth of Hehuan Mountain Dark Sky Park”

Tourism for All - Destination Inclusivity

Incheon Tourism Organization, Korea (ROK)

“AI-Driven Inclusive Regeneration with INCHEON EASY”

Tourism for All - Travel Inclusivity

China Tourism Association, China

“Forging Innovation, Striving for Excellence ——Promotion Initiative of ‘China Service’ Tourism Products and Service Innovation Cases”

Tourism for All - Workplace Inclusivity

DoubleTree by Hilton Phuket Banthai Resort, Thailand

“Project Brighter Together – Workplace Inclusivity and Empowering Differently - Abled Youth in the Phuket Hospitality”

Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand

Women Empowerment Initiative

“Pha Mee: Empowering Akha Women through Sustainable Community-Based Tourism for Better Quality of Life”

Youth Empowerment Initiative

“Empowering Local Youth: Creating Value from Waste (Trash to Trend)”

Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand

Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand

2026 Independent Panel of Judges

The PATA Gold Awards continue to honour outstanding achievements in the travel and tourism industry across the Asia Pacific region.

Since their inception in 1984, the PATA Grand and Gold Award-winning projects have set benchmarks for excellence and innovation, inspiring industry professionals to strive for the highest standards.

The Award undergoes annual revisions to reflect the industry’s progress and advancements. As a result, this year will present two Grand Grand Title Winners for the best-of-show entries in the categories of Marketing and Sustainability & Social Responsibility, with a total of 27 Gold Awards to be presented within.

PATA Gold Awards 2026 is proudly supported by:

Marking its 31st year,

2026 Categories

To celebrate PATA’s 75th Anniversary, all applications completed by April 15 will enjoy a 50% discount!

Grand Title Winners: The international judging committee will select the best of show entries to be the Grand Title Winners; all entries in both categories are eligible to be selected.

Marketing
1 Grand Title & 15 Individual Awards

Sustainability & Social Responsibility
1 Grand Title & 12 Individual Awards

* Updated category

If you have any questions about the PATA Gold Awards, please email us at GoldAwards@PATA.org.

Key Timeline

March 1, 2026
Open for applications


May 15, 2026
11:59 PM (GMT+8) Applications & submissions close

April 15, 2026
Special rate ends

July, 2026
Winners to be notified

August 18, 2026
Award ceremony

PATA Gold Awards Winners 2025

Marketing

Sustainability & Social Responsibility