Marketing Grand Award Winner
“Sarawak Guinness World Record - Longest GPS journey by successive drones”
Sarawak Tourism Board, Malaysia
Sustainability & Social Responsibility Grand Award Winner
“Millennial Whispers of Stone, Shared Preservation of Heritage — Sustainable Development Program for the Systematic Conservation, Research, and Dynamic Inheritance of the Dazu Rock Carvings”
Chongqing Municipal Commission of Culture and Tourism Development, China
Marketing Award Winners
Destination Marketing Campaign (DMO - Asia)
Macao Government Tourism Office, Macao, China
“POP MART MACAO CITYWALK”
Destination Marketing Campaign (DMO - Pacific)
Hawai'i Tourism Authority - Korea, Hawaii
“Hawai’i Summer Consumer Campaign: Experience Hawai’i in Korea”
Marketing Campaign – Carrier
SriLankan Airlines Limited, Sri Lanka
“Sri Lanka Ready”
Marketing Campaign – Hospitality
Melco Resorts & Entertainment, Macao, China
“House of Dancing Water Premiere”
Marketing Campaign – Industry
China Tourism Group Travel Service Corporation Limited, China
“2025 Asia Destination Integrated Marketing Series”
Printed Marketing Campaign (Destination)
Tourism Authority of Thailand, Thailand
“Sawasdee Thailand”
Printed Marketing Campaign (Destination)
Taiwan Tourism Tri-Mountain National Scenic Area Headquarters, Chinese Taipei
“Checking In! Central Taiwan”
Printed Marketing Campaign (Industry)
Sands China Limited, Macao, China
“Sands China Presents: Dopamine: Fountain of Happiness Artbook”
Sustainable and Inclusive Marketing Campaign
Sands China Limited, Macao, China
“Empowering Inclusive Communities: The Sands Shopping Carnival”
Destination Article
Rachel Lees, Australia
“Fiji Beyond the Resorts”
Industry Article
TTG Asia Media, Singapore
“TTG Asia Luxury Dec 2025, Shades of Wellness”
Best Use of Emerging Technology in Marketing
Tourism Fiji, Fiji
“AI-Powered Destination Marketing: Fiji's World-First End-to-End AI Ecosystem for the Chinese Market”
Best Use of Emerging Technology in Marketing
Zhangjiajie National Forest Park, China
“Reshaping Scenic Experience with Technology: The Emerging Tech Marketing Project of Zhangjiajie National Forest Park”
Most Engaging Social Media Campaign
Macao Government Tourism Office, Macao, China
“CreatorWeek Macao 2025”
Travel Photography
Tourism Authority of Thailand, Thailand
“Behind the Falls”
Travel Video
Tourism Malaysia, Malaysia
“VISIT MALAYSIA 2026 CAMPAIGN – SURREAL EXPERIENCES”
Sustainability & Social Responsibility Award Winners
Climate Action Initiative (Destination)
Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand
“Nan’s Green Heart: Harmonizing Green Hospitality to Elevate the Living Old City toward a Low - Carbon Destination”
Climate Action Initiative (Industry)
Melco Resorts & Entertainment, Macao, China
“RISE to Go Above & Beyond”
Cultural Heritage Preservation Initiative
Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand
“Chak Ngaew Ancient Chinese Market: Revitalizing a Historic Community into a New Cultural Tourism Attraction”
Ecosystem & Wildlife Conservation Initiative
Guangdong Chimelong Group, China
“Key Technologies and Applications for Global Endangered Wildlife Biodiversity Conservation”
Ecosystem & Wildlife Conservation Initiative
Jetwing Hotels, Sri Lanka
“Reimagining Landscapes”
Ecosystem & Wildlife Conservation Initiative
The Frangipani Langkawi Resort & Spa, Malaysia
“Living Ecosystems in Hospitality: Integrating Wetlands, Biodiversity & Coastal Conservation”
Human Capital Development Programme
MGM China, Macao, China
“Unleashing Greatness – MGM’s Human Capital Development Programme”
Community-Based Tourism Excellence
Korea Tourism Organization, Korea (ROK)
“Biyangdo, Sustainable Island Travel Created Together with Residents”
Destination Resilience (All Destinations)
Nantou County Government, Chinese Taipei
“Extinguishing the False Lights: Cultural Identity and the Resilient Rebirth of Hehuan Mountain Dark Sky Park”
Tourism for All - Destination Inclusivity
Incheon Tourism Organization, Korea (ROK)
“AI-Driven Inclusive Regeneration with INCHEON EASY”
Tourism for All - Travel Inclusivity
China Tourism Association, China
“Forging Innovation, Striving for Excellence ——Promotion Initiative of ‘China Service’ Tourism Products and Service Innovation Cases”
Tourism for All - Workplace Inclusivity
DoubleTree by Hilton Phuket Banthai Resort, Thailand
“Project Brighter Together – Workplace Inclusivity and Empowering Differently - Abled Youth in the Phuket Hospitality”
Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand
Women Empowerment Initiative
“Pha Mee: Empowering Akha Women through Sustainable Community-Based Tourism for Better Quality of Life”
Youth Empowerment Initiative
“Empowering Local Youth: Creating Value from Waste (Trash to Trend)”
Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand
Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA, Thailand
2026 Independent Panel of Judges
The PATA Gold Awards continue to honour outstanding achievements in the travel and tourism industry across the Asia Pacific region.
Since their inception in 1984, the PATA Grand and Gold Award-winning projects have set benchmarks for excellence and innovation, inspiring industry professionals to strive for the highest standards.
The Award undergoes annual revisions to reflect the industry’s progress and advancements. As a result, this year will present two Grand Grand Title Winners for the best-of-show entries in the categories of Marketing and Sustainability & Social Responsibility, with a total of 27 Gold Awards to be presented within.
2026 Categories
To celebrate PATA’s 75th Anniversary, all applications completed by April 15 will enjoy a 50% discount!
Grand Title Winners: The international judging committee will select the best of show entries to be the Grand Title Winners; all entries in both categories are eligible to be selected.
Marketing
1 Grand Title & 15 Individual Awards
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This award recognises exceptional marketing campaigns by Destination Marketing Organisations (DMOs) and National Tourism Organisations (NTOs) in the Asia region that effectively promote a destination, increase brand awareness, and drive visitor interest.
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This award recognises exceptional marketing campaigns by Destination Marketing Organisations (DMOs) and National Tourism Organisations (NTOs) in the Pacific region that effectively promote a destination, increase brand awareness, and drive visitor interest.
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This award recognises exceptional marketing campaigns by Destination Marketing Organisations (DMOs) and National Tourism Organisations (NTOs) in the Americas, Europe, Middle East, and Africa regions that effectively promote a destination, increase brand awareness, and drive visitor interest.
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Recognising outstanding marketing efforts by airlines, cruise lines, and airports that effectively promote travel, enhance brand positioning, and engage target audiences.
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This category honours innovative marketing campaigns by hotels, resorts, and hospitality groups that enhance brand reputation, customer engagement, and property awareness.
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Recognising marketing excellence from tourism-related businesses such as travel agencies, tour operators, and attractions that have effectively reached and influenced their target markets.
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Honouring outstanding traditional print marketing materials such as brochures, magazines, posters, and other collateral that successfully communicate the destination’s message and attract interest.
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Honouring outstanding traditional print marketing materials such as brochures, magazines, posters, and other collateral that successfully communicate the brand’s message and attract interest.
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Celebrating campaigns that promote sustainability, inclusivity, and responsible tourism, showcasing eco-conscious practices and/or diversity within the travel industry.
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Highlighting well-crafted articles that effectively communicate a destination’s story, inspiring and informing travellers through compelling writing.
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Highlighting well-written articles that effectively promote businesses.
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Recognising campaigns that creatively leverage new technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and interactive tools to enhance customer engagement and brand awareness.
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Awarding social media campaigns that effectively capture audience attention, encourage interaction, and amplify brand messaging across digital platforms.
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Honouring outstanding use of photography used in a marketing campaign by visually conveying a compelling story and capturing audience interest.
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Recognising high-quality video content that successfully promotes a brand, destination, or experience through engaging visuals and storytelling.
Sustainability & Social Responsibility
1 Grand Title & 12 Individual Awards
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Recognising outstanding initiatives that address climate change in the travel and tourism sector through innovative strategies, resource efficiency and carbon reduction efforts, ensuring long-term environmental sustainability.
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Recognising outstanding initiatives that address climate change in the travel and tourism sector through innovative strategies, resource efficiency and carbon reduction efforts, ensuring long-term environmental sustainability.
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Recognising initiatives that protect, preserve, and promote cultural heritage, ensuring the long-term sustainability of historical sites, traditions, and intangible cultural assets.
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Recognising outstanding projects that protect and restore natural ecosystems, safeguard biodiversity, and ensure the ethical and sustainable management of wildlife.
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Recognising exemplary initiatives that enhance skills, training, and career development in the travel and tourism industry, fostering a well-equipped workforce for the future.
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Recognising outstanding community-based tourism (CBT) initiatives that empower local communities – particularly rural and indigenous, celebrate cultural traditions and provide authentic visitor experiences while ensuring sustainability.
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Recognising destinations that implement strategies to strengthen their resilience against crises, climate change and economic disruptions, ensuring long-term sustainability.
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This award recognises destinations (cities, regions, or countries) that have implemented comprehensive, large-scale strategies to ensure the entire visitor journey is accessible and welcoming to all.
It honours the integration of "universal design" into public infrastructure, destination-wide policies, and information systems that allow travellers of all abilities, ages, and backgrounds to navigate the locale with dignity and independence.
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Celebrating excellence in the creation and delivery of specific travel products, services, and experiences that are inherently inclusive. This category focuses on how travel providers—such as tour operators, transport companies, and attractions—innovate to ensure their core offerings are usable and enjoyable for everyone, including those with physical, cognitive, or sensory disabilities.
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Recognising organisations within the travel and tourism sector that lead by example through internal Diversity, Equity, and Inclusion (DEI) initiatives. This award honours businesses that foster a supportive workplace culture where employees from all backgrounds—regardless of gender, ethnicity, age, or ability—have equal opportunities for employment, growth, and leadership.
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Recognising initiatives that promote gender equality and empower women in the tourism industry through leadership, entrepreneurship, and professional development opportunities.
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Recognising initiatives that support young professionals and students in the tourism industry, providing them with skills, knowledge and opportunities for career advancement.
* Updated category
If you have any questions about the PATA Gold Awards, please email us at GoldAwards@PATA.org.
Key Timeline
March 1, 2026
Open for applications
May 15, 2026
11:59 PM (GMT+8) Applications & submissions close
April 15, 2026
Special rate ends
July, 2026
Winners to be notified
August 18, 2026
Award ceremony
PATA Gold Awards Winners 2025
Marketing
Sustainability & Social Responsibility