Submission Deadline: May 15, 2026

The PATA Gold Awards continue to honour outstanding achievements in the travel and tourism industry across the Asia Pacific region.

Since their inception in 1984, the PATA Grand and Gold Award-winning projects have set benchmarks for excellence and innovation, inspiring industry professionals to strive for the highest standards.

The Award undergoes annual revisions to reflect the industry’s progress and advancements. As a result, this year will present two Grand Grand Title Winners for the best-of-show entries in the categories of Marketing and Sustainability & Social Responsibility, with a total of 27 Gold Awards to be presented within.

To celebrate PATA’s 75th Anniversary, all applications completed by April 15 enjoy a 50% discount!

Winners

All award recipients will be celebrated at the PATA Gold Awards 2026 Gala Dinner held in conjunction with PATA Travel Mart 2026 in Sarawak. The winning entries will also be showcased at the Mart, providing significant exposure to all delegates.

Winning a PATA Gold Award serves as a major accolade, enhancing an organisation’s marketing and public relations profile. Awardees will be featured in the PATA Newsletter and will benefit from extensive international media exposure through press releases and other promotional avenues.

Furthermore, all winners will receive a complimentary copy of the PATA Gold Awards 2026 winners’ showcase e-booklet, which highlights the achievements of each winning entry.

PATA Gold Awards 2026 is proudly supported by:

Marking its 31st year,

2026 Categories

To celebrate PATA’s 75th Anniversary, all applications completed by April 15 will enjoy a 50% discount!

Grand Title Winners: The international judging committee will select the best of show entries to be the Grand Title Winners; all entries in both categories are eligible to be selected.

Marketing
1 Grand Title & 15 Individual Awards

Sustainability & Social Responsibility
1 Grand Title & 12 Individual Awards

* Updated category

If you have any questions about the PATA Gold Awards, please email us at GoldAwards@PATA.org.

Key Timeline

March 1, 2026
Open for applications


May 15, 2026
11:59 PM (GMT+8) Applications & submissions close

April 15, 2026
Special rate ends

July, 2026
Winners to be notified

August 19, 2026
Award ceremony

Apply & Submit

General Rules

  • Eligibility:

    • Member and non-member organisations are welcome to apply. 

    • All entries must promote PATA-member destinations or PATA-member organisations.

  • Criteria:

    • All entries must be in English. Marketing collaterals in other languages must be submitted with full English translations.

    • Entries must have been implemented, released or published during the 2025 calendar year.

      • Programmes and products that were significantly revised in 2025 are also eligible.

  • General Notes:

    • Published writers and photographers are welcome to submit to Travel Photography and/or Industry Article.

    • Multiple entries from the same entrant are acceptable. 

    • Collaterals entered as part of a Marketing campaign category may also be entered in other categories, however a separate entry fee must accompany the collaterals.

  • Judging Process:

    • All entries will be equally judged by the international judging committee. 

    • PATA reserves the right to withhold bestowing awards of a winning entry in any categories that fall short of previous winners’ quality.

Application

Apply online and complete your payment. Application and submission can be done separately; application must be completed first.

  • PATA members: Email goldawards@pata.org for your member discount code.

  • By credit card: Apply online and pay by selecting “Checkout” in the payment section. Please note a 4% processing fee has been included in the total fee.

  • By wire transfer:

    • Contact goldawards@pata.org for your preferred category and organisation detail. An invoice will be sent to you.

    • Process the payment at your local bank, and email the wire transfer reference. An additional US$ 35 for bank service fee will be added. 

Submission

Submit your entries by uploading to our Dropbox or email to goldawards@PATA.org.

  • Submit one report per entry in soft copy. The report should not exceed 20 pages and not larger than 7MB.

  • The report should include the official full name of the submitted initiative / project.

  • Supporting materials, pictures, and videos should be embedded in the same report as a link for judges to view.

  • File format: Word document, PDF file, or common electronic file, such as JPG, in low resolution for review only.

PATA Gold Awards Winners 2025

Marketing

Sustainability & Social Responsibility

2025 Independent Panel of Judges: