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From AI-powered content creation to mastering Online Travel Agencies, PATA’s latest training programmes equipped over 140 participants in Sarawak with practical digital skills. This blog highlights three hands-on workshops held in Kuching and Miri in April – each designed to meet different needs within the local tourism sector.
We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the second quarter of 2025. We invite you to get to know them and their experience at PATA!
We are excited to introduce nine new members that joined the PATA community! Find out what they bring to the network here.
By 2027, two key factors will shape Asia Pacific tourism: the rise of wellness tourism, with travellers favouring health-focused and sustainable experiences, and unpredictable global geopolitics, including trade policies and visa regulations. Read more about these factors in our blog!
Mount Emei, China's first UNESCO World Heritage Site of both cultural and natural significance, beckons travellers with its Buddhist monasteries, emerald forests and cloud-kissed peaks.
The Asia Pacific mountain tourism sector eyes 6.5% annual growth through 2026, while experts share how destinations like Nepal and Vietnam are balancing this expansion with sustainability through digital innovation and community-led initiatives.
We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the first quarter of 2025. We invite you to get to know them and their experience at PATA!
We are excited to introduce nine new members that joined the PATA community! Find out what they bring to the network here.
Asian elephants captivate travellers, but their charm conceals stories of exploitation. Learn how to engage with these majestic giants responsibly, promoting their welfare and supporting ethical tourism practices.
We are excited to introduce four new members that joined the PATA community! Find out what they bring to the network here.
We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the fourth quarter of 2024. We invite you to get to know them and their experience at PATA!
If you’ve been craving a culinary adventure, this is your sign to plan a foodie trip to Leshan! From bustling downtown districts to serene mountain communities, Leshan offers a diverse and mouthwatering range of flavours that you cannot miss!
Under the theme “Authentic Prosperous Journeys: Nurturing Culture, Culinary Delights, and Community Wisdom,” PDMF 2024 included technical tours revolving around community tourism, insightful conference sessions, a showcase of local products, and networking opportunities.
PATA and the Sarawak Tourism Board implemented an innovative programme for tourism SMEs: a hands-on workshop focusing entirely on artificial intelligence (AI). The programme was held in Kuching, Malaysia, from October 29 to November 1, and was attended by 63 participants. Learn more about the training in this blog.
From stunning temples to national parks, here are nine must-visit places that highlight the charm of Phetchaburi Province in Thailand.
As the host destination for the PATA Destination Marketing Forum 2024, we invite you to explore some of Phetchaburi’s premier attractions!
From September 24-26, PATA and MGM hosted a comprehensive capacity-building programme with 2-day training and 1-day seminar focused on operational sustainability in event planning and management, digital marketing, emerging technologies such as AI, and current tourism trends.
We are excited to introduce six new members that joined the PATA community! Find out what they bring to the network here.
Events and festivals are one of the best-rated experiences for travellers in Asia Pacific destinations. Drawing from PATA’s recent webinar on event-driven tourism, here are three key insights Asia Pacific destinations should know, featuring examples from both within and beyond the region!
Celebrating the profound connection between tourism and peace, this blog delves into how sustainable tourism initiatives in a few Asia Pacific destinations are driving peace and creating a more harmonious, connected world.
Under the theme, "Reimagining Responsible Tourism for a Regenerative Future", the 6 insightful sessions explored a range of critical topics, from achieving cyber-security to transforming MICE businesses into economic powerhouses for destinations.
Through Jane Park’s blog, dive into the early stages of her career as a tourism professional, discover the impactful initiatives she spearheaded, and her plans to drive growth and innovation in the future.
We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the third quarter of 2024. We invite you to get to know them and their experience at PATA!
We are excited to introduce ten new members that joined the PATA community! Find out what they bring to the network here.
Brought together experts from SPARK Philippines, the Internet Society Foundation, and the Global Himalayan Expedition, the blog discussed strategies for unlocking economic opportunities through digital skilling and capacity-building in the Asia Pacific.
The China-Thailand Cultural Tourism Industry Summit on July 1 highlighted the importance of deepening collaboration to promote cultural tourism, with key insights from PATA Chair Peter Semone and CEO Noor Ahmad Hamid. Over 40 GTERC delegates visited PATA HQ to reinforce partnerships and discuss future collaborative efforts.
Former PATA President Pierre J. Doley was a firm believer in the power of education and truly appreciated the PATA organisation. A memorial scholarship fund has been set up to help young individuals build their future. All donations are used exclusively for educational purposes and sponsorship activities for PATA Youth.
We are excited to introduce seven new members that joined the PATA community! Find out what they bring to the network here.
PATA's Tourism Destination Programme (TDR), launched in 2021, aims to support DMOs. This May, PATA is extending the programme to a new destination focused on building greater resilience and sustainability: Sarawak, Malaysia. Learn more in this blog.
Since 2020, PATA has been actively involved in the Tourlink project, aiming to move Thai tourism towards sustainability through a business-led supply chain approach. PATA's primary role in the project focused on a series of initiatives to reduce food and plastic waste in tourism businesses. Now that the TourLink project has concluded, it has achieved remarkable success in each initiative, thanks to the efforts of PATA and all project partners. Read more in the blog.
Key topics that dominated conversations throughout the conference revolved around the pressing need for destinations and businesses to strategise and adapt in preparation for the road ahead, ranging from the fluctuating states of the economic and political environments to the evolving consumer preferences. The insights offered proved insightful and stimulating to tourism stakeholders aiming to navigate and stay ahead in the Asia Pacific travel and tourism industry.