Welcome New Member
We are delighted to welcome our new PATA Member, Youngsan University, into the community. We are excited to have them on board and look forward to working closely with them to bring expertise to our community, across our members, the PATA network, and the travel industry on the journey ahead!
Get to know them by checking out their profile below.
Youngsan University (YSU) is a private university in southeastern South Korea with campuses in Yangsan and Busan (Haeundae). Founded in 1997, YSU delivers practice-oriented undergraduate and graduate education designed for professional readiness. Academic offerings cover hospitality and tourism, business, law, information technology and engineering, real estate, and beauty arts, supported by industry–academia cooperation and experiential learning. The university also promotes global engagement through international partnerships and services for overseas students. With a focus on regional development and employability, YSU prepares graduates to thrive in rapidly changing industries. Its mission emphasizes human-centered values and innovation in teaching and active community service.
Why did you join PATA?
Youngsan University joined PATA to connect with a trusted regional network and to learn from best practices in sustainable, inclusive tourism. We also hope to strengthen collaboration between academia and industry by sharing research, education, and talent development that support the visitor economy.
How do you see your organisation aligning with PATA's new vision of creating a meaningful Pacific Asia tourism economy, and how can this vision be reflected in your day-to-day operations?
YSU aligns with PATA’s vision by preparing future tourism and hospitality leaders who create value for communities, businesses, and the environment. In day-to-day operations, we reflect this through practice-based curricula, community-linked projects, responsible tourism content in teaching and research, and partnerships that encourage ethical, service-oriented innovation.
What recent initiatives, trends, or transformations in your organisation or destination would you like to share with the PATA network?
Recently, we have expanded experiential learning and industry collaboration, including field-based projects and micro-credential-style training to improve job readiness. We are also increasing global engagement through partnerships and support services for international students, while incorporating digital skills and sustainability perspectives across tourism-related education and research.
