About PATA
The Pacific Asia Travel Association (PATA) is a non-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy. Guided by its mission to share knowledge, enable networking, and protect tourism economy assets through innovation, collaboration, and adaptability, PATA brings together governments, industry leaders, academia, and communities to drive positive, lasting change. Established in 1951 and headquartered in Bangkok, the Association also has an official office in Beijing. Visit www.PATA.org.
Our Vision
A meaningful Pacific Asia tourism economy
Our Mission
To share knowledge, enable networking, and protect tourism economy assets by fostering innovation, collaboration and adaptability.
PATA Code of Ethics – Statement
The Pacific Asia Travel Association (PATA) is a non-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy. Since 1951, PATA has led from the forefront as the leading voice and authority on travel and tourism in the Asia Pacific region. As the premier travel and tourism industry association in the Asia Pacific region, the Association endorses the UN Global Code of Ethics for Tourism and supports the work of the World Committee on Tourism Ethics, encouraging its members to also do the same.
PATA understands the role of tourism in promoting peace, empathy and cross-cultural understanding, and encourages all tourism stakeholders to observe these fundamental principles. Aligned with these principles, the Association supports the right of freedom of movement without prejudice and intolerance in line with the rights of each sovereign nation and the will of its people.
It is the Association’s position to ensure there is equal opportunity for all travellers without discrimination or harassment on the basis of race, colour, religion, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, genetic information, or any other characteristic protected by relevant laws, legislation and regulations.
Tourism should be a force for good and PATA encourages all public and private industry stakeholders to join in embracing these principles and displaying the tolerance which protects and enhances human society as expressed through the UN’s Sustainable Development Goals.