Asia-Pacific tourism is entering a new era where success goes beyond visitor numbers. Cross-border partnerships, purposeful growth, community-centred tourism, and cultural governance are key to resilient, sustainable destinations. Sarawak, Thailand, and Macao demonstrate how these priorities are being put into practice.

Asia-Pacific tourism is entering a new era shaped by changing consumer behaviour, technology, and travel infrastructure. The “Asia for Asia” lifestyle economy, shifting Japanese outbound travel, and generative and agentic AI are reshaping the travel journey. Meanwhile, decentralised airports, high-speed rail, electric mobility, and experiential transit offer new ways for destinations to adapt to changing demand and expectations.

“Tourism thrives on collaboration, shared values, and a collective commitment to the communities that welcome the world. This platform belongs to all of us who believe that travel can be a powerful catalyst for positive change.”

Through Lizam’s blog, hear how she spearheads impactful initiatives to drive innovation and sustainability in the industry.

We are excited to welcome three new members to the PATA community! Find out what they bring to the network here.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the third quarter of 2026. We invite you to get to know them and their experience at PATA!

We are excited to welcome three new members to the PATA community! Find out what they bring to the network here.

We are excited to welcome three new members to the PATA community! Find out what they bring to the network here.

We are excited to welcome our new member, Tidesquare Co., Ltd, into the PATA community! Find out what they bring to the network here.

We are excited to welcome three new members to the PATA community! Find out what they bring to the network here.

Across the Asia Pacific region, travellers are on the move and destinations continue to recover, although at varying rates. Which source markets should the industry keep an eye on? What does the outlook look like for key destinations? Read more.

We are excited to welcome our new member, Youngson University, into the PATA community! Find out what they bring to the network here.

We are excited to welcome three new members to the PATA community! Find out what they bring to the network here.

Complementary to the release of PATA Issues and Trends (1H 2026): How Travel to APAC is Changing in an Uncertain World, this article covers key trends and travellers’ perceptions worth keeping a close eye on.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the second quarter of 2026. We invite you to get to know them and their experience at PATA!

We are excited to welcome three new members to the PATA community! Find out what they bring to the network here.