We are excited to welcome back three members that joined the PATA community! Find out what they bring to the network here.

Drawing from the recent webinar, “A Deeper Understanding of American Travellers: What Is Driving Their Decision-Making?,” this article will dive into elements that are shaping the decisions of American leisure travellers in 2025, and how destinations can leverage such trends.

Across the globe, destination leaders are working towards a more sustainable future for tourism, one that serves people, protects the planet, and drives shared prosperity. This blog, based on insights from the PATA Annual Summit 2025, reveals how Nepal, Azerbaijan, Saudi Arabia, Türkiye, Maldives, and the Philippines are each contributing to a resilient and lasting tourism industry. Read Now. 

The second and final blog of a two-part series inspired by key insights from the PATA Annual Summit 2025 dives into emerging traveller segments like digital nomads and Muslim travellers, the impact of economic and political shifts, and the growing urgency of true sustainability. Read now.

The tourism landscape is shifting rapidly—standing still is no longer an option. This first instalment of a two-part series inspired by key insights from the PATA Annual Summit 2025 unpacks four of the most critical trends shaping the future of travel and tourism: the rise of AI and travel tech, the dominance of low-cost carriers, hyper-personalised destination marketing, and the urgent need to rethink workforce development. Read now.

Looking for a destination that truly has it all? Türkiye might just be your perfect match. From the Mediterranean coastline to hidden mountain villages and buzzing city streets, Türkiye is packed with places that will surprise and inspire you.  We’ve handpicked 5 regions that offer a diverse combination of stunning landscapes, historical significance, and unique experiences that highlight the country’s wide range of attractions.

From AI-powered content creation to mastering Online Travel Agencies, PATA’s latest training programmes equipped over 140 participants in Sarawak with practical digital skills. This blog highlights three hands-on workshops held in Kuching and Miri in April – each designed to meet different needs within the local tourism sector.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the second quarter of 2025. We invite you to get to know them and their experience at PATA!

We are excited to introduce nine new members that joined the PATA community! Find out what they bring to the network here.

By 2027, two key factors will shape Asia Pacific tourism: the rise of wellness tourism, with travellers favouring health-focused and sustainable experiences, and unpredictable global geopolitics, including trade policies and visa regulations. Read more about these factors in our blog!

Mount Emei, China's first UNESCO World Heritage Site of both cultural and natural significance, beckons travellers with its Buddhist monasteries, emerald forests and cloud-kissed peaks.

The Asia Pacific mountain tourism sector eyes 6.5% annual growth through 2026, while experts share how destinations like Nepal and Vietnam are balancing this expansion with sustainability through digital innovation and community-led initiatives.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the first quarter of 2025. We invite you to get to know them and their experience at PATA!

We are excited to introduce nine new members that joined the PATA community! Find out what they bring to the network here.

Asian elephants captivate travellers, but their charm conceals stories of exploitation. Learn how to engage with these majestic giants responsibly, promoting their welfare and supporting ethical tourism practices.