The future of travel is defined by personalisation, authenticity, local interaction, and sensory immersion. Inspired by a PATA & Tripadvisor webinar, this article explores 5 key experience-driven travel trends shaping Asia Pacific journeys today. Read now.

Under the theme “Steeped in Tradition, Rooted in Wellness: Weaving the Meaningful Narrative of Travel,” PDMF 2025 served as a platform for practical insights on purpose-led tourism, experience-sharing among experts, and forward-looking discussions on destination transformation.

Sanya's West Island is being developed as a Zero-Waste Island, integrating ecological conservation with economic growth. Read this blog to learn about their initiative's goal to create a greener, more livable, and visitor-friendly destination.

As the Asia Pacific tourism industry navigate its recovery and growth, a range of dynamic forces is reshaping the landscape. Based on recent PATA & MMGY Global webinar and report, this article will explore some key factors influencing traveller behaviours today.

Discover the soul of Northern Thailand in Chiang Rai, a city that offers the perfect balance for every traveller. Check out this guide to explore local culture and hidden gems beyond the typical tourist sites.

We are excited to welcome three members that joined the PATA community! Find out what they bring to the network here.

We are excited to welcome three members that joined the PATA community! Find out what they bring to the network here.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the fourth quarter of 2025. We invite you to get to know them and their experience at PATA!

As part of World Tourism Day 2025, themed Tourism and Sustainable Transformation, this article focuses on Governance as the foundation for a resilient tourism future and the power of combined pillars, featuring Sarawak Tourism Board, EarthCheck and GIZ.

LuxGroup Foundation completed its “Lighting Up the Rocky Highlands” initiative in Lung Sinh Hamlet by installing 30 solar-powered lights along the main road and at the local school. Beyond lighting up safer streets, they hosted the hamlet’s first Mid-Autumn Festival uniting over 100 children and villagers in celebration.

As part of World Tourism Day 2025, themed Tourism and Sustainable Transformation, this article focuses on Climate Action as the foundation for a resilient tourism future, spotlighting efforts by MGTO, Tourist Board of Sarajevo Canton, Risklayer, and QSNCC.

We are excited to welcome three members that joined the PATA community! Find out what they bring to the network here.

As part of World Tourism Day 2025, themed Tourism and Sustainable Transformation, this article focuses on Innovation as the engine driving sustainable transformation, showcasing solutions from Candela and the Thailand Convention & Exhibition Bureau.

We are excited to welcome three members that joined the PATA community! Find out what they bring to the network here.

We are excited to welcome three members that joined the PATA community! Find out what they bring to the network here.