Welcome New Members
We are delighted to welcome a new PATA Member, Chameleon Strategies, and thrilled to welcome back the Mongolian Tourism Association. We are excited to have them on board and look forward to working closely with them to bring expertise to our community, across our members, the PATA network, and the travel industry on the journey ahead!
Get to know them by checking out their profiles below.
Founded 25 years ago, Chameleon Strategies bring decades of hands-on experience leading international tourism organizations and delivering award-winning work in marketing, branding, and strategic development. We've supported adiverse client base—from boutique hotels to destinations and multinational corporations—helping them navigate the evolving tourism landscape.
With teams and partners across Asia, Europe, the Middle East, and North America, we combine global insight with local expertise. Since 2008, we’ve been an Affiliate Member of United Nations Tourism (formerly UNWTO), serving since 2019 as a Board Member and 2nd Vice Chair of its Affiliate Members. We use cutting-edge technology and data-driven methods to craft sustainable, inclusive tourism strategies that drive growth, engage stakeholders, and inspire travelers.
The Mongolian Tourism Association (MTA) is the leading business support organization representing Mongolia’s tourism private sector. Established in 1992 to support sustainable tourism development, MTA brings together tour operators, travel agencies, hotels, destination managers, and local industry stakeholders to strengthen competitiveness, promote international cooperation, and enhance service quality. The Association works closely with government and global partners to position Mongolia as a responsible and distinctive travel destination while advancing industry standards, capacity building, and tourism policy development.
