Joseph Sheller

Director of Strategic Marketing Solutions, HBX Group

Joseph Sheller is the Director of Strategic Marketing Solutions at HBX Group, the world’s largest B2B travel distributor. Joseph is widely considered the pioneer in the digitalization of DMO and supplier marketing to a global B2B and B2B2C network. Today, he leads a global team that partners with over 150 DMO’s and most major global and regional hotel brands. Leveraging HBX Group’s 7 billion daily travel searches, Joseph drives fully data-driven marketing strategies that maximize ad spend efficiency, engagement, and conversion. Every campaign is supported by local sourcing teams securing promotional rates and sales teams in target markets, delivering measurable and tangible ROI to marketing clients.