Becky Ip

Deputy Executive Director, Hong Kong Tourism Board

Ms Becky Ip is Deputy Executive Director of the Hong Kong Tourism Board (HKTB). She leads the development of emerging tourism markets and segments, including the Muslim visitor segment, and oversees HKTB’s worldwide offices across Greater China, Southeast Asia, Japan and Korea, Australia and New Zealand, the Americas, Europe, the Middle East, and Central Asia.

As a travel industry veteran with over 20 years’ experience in business management and marketing, Ms Ip has served HKTB since 1999, including as the Regional Director for Greater China leading marketing for the Chinese Mainland and Taipei offices. She also serves on a number of tourism-related organisations, including the Inbound Committee of the Travel Industry Council of Hong Kong and the Retail & Tourism Committee of the Hong Kong General Chamber of Commerce.