Ning Guoxin

Chief Government Affairs Officer, U-TOUR Group; Vice President, UCC Integrated Marketing & Consulting Co., Ltd.; President, UMICE (Beijing) International Business Conference & Exhibition Co., Ltd.

Mr. Ning Guoxin currently serves as Chief Government Affairs Officer of U-TOUR Group, Vice President of UCC Integrated Marketing & Consulting Co., Ltd., and President of UMICE (Beijing) International Business Conference & Exhibition Co., Ltd. With a career in the tourism industry since 1992, Mr. Ning has focused on delivering tailored solutions for corporate clients. He has led and participated in numerous large‑scale outbound programs with thousands of participants, covering business tours, training workshops, PR planning, event production, corporate travel management, incentive travel, roadshows, product launches, and large-scale conferences.

His client portfolio spans pharmaceuticals, direct sales, automotive, government and public institutions, finance and insurance, machinery manufacturing, energy and chemicals, education, and other sectors.

Mr. Ning believes that the true value of MICE business lies in creating exceptional, memorable experiences for clients. Backed by a creative and innovative professional team, the company provides one‑stop services including consulting, planning, hospitality, execution, and promotion.

Supported by U-TOUR Group’s diversified platform and extensive resources, UCC and UMICE are committed to delivering satisfying, above‑expectation services for every client.