Deokhyun Jo

Executive Director, Gyeongju Hwabaek International Convention Center

Senior tourism and MICE industry leader with over 35 years of experience in destination marketing, tourism and convention strategy, mega-event operations, and smart tourism. Proven track record in integrating smart technologies, digital transformation, and data-driven strategies into tourism and MICE sectors.

Former senior executive at the Korea Tourism Organization, with leadership roles spanning international marketing, MICE industry development, and public-private collaboration. Directed Korea’s national pavilion at a global expo and currently leads one of Korea’s key convention bureaus in advancing smart MICE infrastructure and digital tourism innovation.