PATA Travel Mart (PTM)
is one of Asia Pacific’s longest-standing international travel trade exhibitions featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision-makers, meet new clients, expand their networks, establish new relationships and consolidate existing business partnerships.
Endorsed by the Ministry of Tourism, Creative Industry and Performing Arts of Sarawak, hosted by the Sarawak Tourism Board, and supported by the Business Events Sarawak, marks the first time the Association’s signature travel trade exhibition is set to take place in Sarawak.
2-day Travel Mart
1-day Knowledge Forum
Networking Sessions Across 3 Days
Registration
Cancellations after June 30, 2026 will not be refunded.
Buyer Packages include:
Registration Fee
1 set of appointments with 1-1 meeting
Participation in buyer-hosted programmes and activities
Programme
All Day
Organiser Hall Move In/Raw Space Build Up
PATA Youth Symposium @ UCSI University
Afternoon
Registrations
Monday, Aug 17
Morning
Registrations
PTM Knowledge Forum @ Sheraton Kuching
Executive Board Meeting @ Sheraton Kuching
Afternoon
PATA Knowledge Forum @ Sheraton Kuching
PATA Board Meeting @ Sheraton Kuching
Evening
Welcome Reception hosted by Sarawak Tourism Board @ Pullman Kuching
Tuesday, Aug 18
All Day
Registrations
Morning
Seller-meet-Buyer Open Hall Session
Business Session 1: Appt. 1-8
Afternoon
Business Session 2: Appt. 9-18
Evening
PATA Gold Awards 2026 Gala Dinner sponsored by Macao Government Tourism Office
Wednesday, Aug 19
All Day
Trade Visitors Walk Around
Morning
Seller-meet-Buyer Open Hall Session
Business Session 3: Appt. 19-26
Afternoon
Business Session 4: Appt. 27-35
Thursday, Aug 20
Morning
3 Destination Experiences hosted by Sarawak Tourism Board
All Day
Departure / Self-paying Tours
Friday, Aug 21
Sponsorship
Connect with the Asia Pacific Travel Industry’s Decision-makers
Unlike traditional trade shows focused primarily on branding exposure, PTM provides partners with opportunities to create a long-lasting impression on and deep-rooted connection with worldwide industry professionals. Build strategic relationships, increase visibility, showcase expertise & innovation, and strengthen your brand positioning.
Showcase Your Expertise
Guarantee a seat at the discussion of your expertise and gain a competitive edge against your peers by becoming a session sponsor at PTM Knowledge Forum.
Curate Your Ideal Network
Create a close-knit and impactful engagement experience with your high-priority audience through an exclusive networking session.
Customise Your Partnership
PATA welcomes discussions regarding customised partnership to achieve your organisational unique objectives.
Leave a Lasting Impression
Strengthen your brand positioning within the competitive Asia Pacific region by ensuring direct brand visibility to global buyers and senior travel decision-makers.
Check out the sponsorship prospectus to explore more opportunities at PTM 2026 and contact us at Sponsorship@PATA.org.
Stay Updated on PTM 2026
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Official Venue: Borneo Convention Centre Kuching (BCCK)
BCCK is the first international purpose-built convention centre in Sarawak, Malaysia. The centre has received local, national and regional accolades from professional standards, innovation and best practices achieved within Malaysia’s business events industry, and for having the size and capabilities to handle the requirements of different conferences in a bespoke manner.
The Centre has initiated a synergistic collaboration with a leading farm in Kuching to manage its food waste via a bioconversion process. The segregated waste is recycled into organic fertilisers used to grow pesticide and chemical-free plants and herbs, aligning with our environmental goals. BCCK has also garnered much-needed support from our food suppliers, some of whom have chosen to work with the farm, a great step for the community in the long term.
PTM 2026 is proudly
Endorsed by
Hosted by
Supported by
Lanyard Sponsor
Event Tech Partners
Premier Media Partner
Official Publication of PTM Daily
Supporting Media Partners
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