Programme

Day 1, November 18

0800-1700

Registration

Opening Event

Welcome Remarks by Henry Oh, PATA Chair
Presentation: Representative Cases of Sustainable Development in Coastal Tourism Destination by Hannah Pearson, Director, Pear Anderson
Presentation: Future Trends in the Sustainable Development of Coastal Tourism Destination
Launch of the Coastal Tourism Destination Alliance Initiative
Unveiling of the Preparatory Committee of the Coastal Tourism Destination Alliance

1800-2000

Speakers:

Henry Oh
Chairman, PATA

Hannah Pearson
Director, Pear Anderson

Day 2, November 19

Wuzhizhou Island

Marine ecological conservation, coral restoration and marine ranching improve resource efficiency; ecotourism products support a sustainable operating model.

0900-1100

West Island Fishing Village

Conservation of the traditional fishing-village district, business-format upgrading and resident participation in tourism, homestays, and daily-life experiences.

CDF Sanya International Duty Free Shopping Complex

Upgraded shopping environment, business mix and services create a comprehensive urban consumption setting.

Salon Discussion: Smart and Sustainable Islands: Technology, Visitor Management, and the Future of Urban Coastal Tourism

Kang Da-eun, Secretary-General, Tourism Promotion Organization for Global Cities
Nguyen Manh Cuong, Director of Innovation and Technology Development, Sovico Group

Ascott Dadonghai Bay Sanya

Hotel services and apartment-style spaces address long-stay, business and family needs while incorporating green operating concepts.

Salon Discussion: Conservation-Led Resort Models: Building Sustainability Into the Core Product

Yalong Bay Tropical Paradise Forest Park

Responsible tourism development based on tropical rainforest conservation, ecological education and nature experiences.

Salon Discussion: Protecting the Asset: Visitor Management, Conservation, and Eco-Tourism Product Design

Presenters and Panellists:

Dr Mihee Kang, Chief Assurance Officer, Global Sustainable Tourism Council
Tanusia He Lotu Folaumahina, Senior Marketing Officer, Tonga Tourism Authority
Guan Ronghui
Noor Ahmad Hamid, CEO, PATA (Moderator)

1400-1800

Nanshan Cultural Tourism Zone

Traditional culture integrated with ecological sightseeing, wellness and leisure through a stable and sustainable operating model.

Salon Discussion: Community as Custodian: Who Shapes Cultural Tourism, and Who Benefits?

Eric Uvovo, CEO, Papua New Guinea Tourism Promotions Authority
Dr Soeun Kim, CEO, The Tourism Institute
Cameron Costello, Chair, Queensland First Nations Tourism Council (Moderator)

Yazhou Bay Science and Technology City

Deep-sea technology, tropical crop breeding, and AI are transformed into science education, study-tour and immersive tourism products.

1 Hotel Haitang Bay

Green hospitality operations, healthy dining and immersive nature-oriented stays support sustainable consumption upgrades.

1800-2000

Dinner

Speakers:

Noor Ahmad Hamid
CEO, PATA

Weihan Xu
Senior Manager - Membership Relations, PATA

Cameron Costello
Chair, Queensland First Nations Tourism Council

Eric Uvovo
CEO, Papua New Guinea Tourism Promotions Authority

Kang Da-eun
Secretary-General, Tourism Promotion Organization for Global Cities (TPO)

Dr Mihee Kang
Chief Assurance Officer, Global Sustainable Tourism Council (GSTC)

Nguyen Manh Cuong
Director of Innovation and Technology Development, Sovico Group

Tanusia He Lotu Folaumahina
Senior Marketing Officer, Tonga Tourism Authority

Day 3, November 20

Haitang Bay Wellness Valley

Tropical coastal climate and natural landscapes are developed into climate therapy, ecological stays, health management and nature-based healing products.

Salon Discussion: Diversifying the Natural Destination: How Designated Areas Develop New Tourism Formats Without Compromising the Asset

Presenter & Panellists:

Siripakorn Cheawsamoot, Director-General, Designated Areas for Sustainable Tourism Administration (Public Organization) (DASTA)
Wu Zuguang, Deputy Secretary-General, RCEP Tourism Promotion Alliance
Zhang Yangzhi, RCEP Tourism Promotion Alliance
Noor Ahmad Hamid, CEO, PATA (Moderator)

0900-1200

Yazhou Ancient City

Living conservation of historic districts and sustainable cultural-heritage use, incorporating cultural displays, intangible heritage experiences, distinctive commerce and tourism services.

Salon Discussion: Sustaining Living Heritage: How Communities and Destinations Protect What Makes Them Unique

Presenters & Panellists:

Chris Cocker, CEO, Pacific Tourism Organisation
Begzod Murodullaev, Deputy Head of the Domestic, Pilgrimage, and Sustainable Tourism Department, Uzbekistan State Tourism Committee
Cristiano Varotti, Asia Pacific Area Manager, ENIT - Italian National Tourist Board
Suvimol Thanasarakij, Executive Director, Mekong Tourism Coordinating Office (MTCO) (Moderator)

Sanya Joy City

A mixed-use commercial destination integrating shopping, dining, leisure and social interaction, with first-store economy initiatives and dynamic brand portfolio management.

Salon Discussion: The City as Destination: Building Urban Coastal Tourism Beyond Attractions

Presenters and Panellists:

Ji Xiaodong, Chairman, China Chamber of Tourism
Gary Bowerman, Co-Founder, High-Yield Tourism
Li Yu, Hainan Boao Lecheng International Medical Tourism Pilot Zone Administration
Hannah Pearson, Director, Pear Anderson (Moderator)

Atlantis Sanya

Hotels, a water park, aquarium, entertainment and premium retail form a one-stop resort experience and a composite operating model.

Salon Discussion: Long-Term Resort Development: Sustaining Relevance, Quality, and Responsible Operations

Presenters & Panellists:

Fransiska Handoko, Chairperson, Bali Hotels Association
Rajesh Daswani, Director Business Development, Trinidad Hospitality
Fantasha Lockington, CEO, Fiji Hotels & Tourism Association (Moderator)

One-on-One Business Meetings
International travel trade representatives meet with Sanya hotels, attractions and local travel agencies to facilitate practical cooperation.

1500-1800

1800-2000

Dinner