Executive Board

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As the immediate past Dean of the Faculty of Global and Community Studies at Capilano University, current Dean of Fine and Applied Arts, and Director, International, Dr. Bottrill oversees a wide and complex portfolio of university internationalisation, international projects and partnerships, tourism and hospitality, film, animation and design programming. He has taught a wide array of tourism topics including destination development, sustainability, marketing, and entrepreneurship at universities in Canada, New Zealand, the USA, and Austria.

Along with a PhD in tourism network and destination development from Victoria University of Wellington, New Zealand, he has extensive applied industry experience having completed over 50 tourism management and development projects around the globe. These have included new product feasibility analysis, marketing strategies, resource assessments, and multiple stakeholder engagement processes. He has also presented on tourism-related topics ranging from Olympic preparedness to community tourism development at conferences and forums in China, Canada, Russia, Finland, New Zealand, Vietnam, Malaysia, India, and Cambodia.

Dr. Bottrill’s first experience with PATA was as a conference volunteer in Vancouver in 1995. He joined PATA in 2011 and has participated in a wide array of roles. He has served as the Chair of the Human Capital Development (HCD) Committee and Vice Chair of the Sustainability and Social Responsibility Committee since 2014, and he has also been a Trustee of the PATA Foundation for the past three years. During his tenure as committee Chair and Vice Chair, Dr. Bottrill initiated a revision of both committee terms of reference, rebuilt committee membership, and led the formation of action plans which have seen many initiatives begin and come to fruition. In his role as HCD Chair, he also facilitated highly successful Youth Symposiums in Phnom Penh, Chengdu, and Bangalore, Guam, Sri Lanka, and Macao.

Dr. Bottrill is also the Director of the acclaimed PATA supported Vietnam Community Tourism project aimed at protecting ethnic hill tribe culture through tourism, and last year he led a PATA study on Indigenous Tourism and Human Rights.

 

Dato’ Haji Azizan Noordin is appointed as Chief Executive Officer of Langkawi Development Authority to oversee operation and management of Langkawi Development Authority with 3 strategic thrusts of tourism, investment and community development.

Dato’ Haji Azizan Noordin began his career in the tourism and hospitality industry with Tourist Development Corporation Malaysia, now known as Malaysia Tourism Promotion Board, as Tourist Officer in 1978.  He has since served in various leadership roles including heading the Tourism Malaysia overseas offices in Seoul, Korea, and Jeddah, Saudi Arabia.

Dato’ Azizan Noordin retired from Malaysia Tourism Promotion Board (Tourism Malaysia) when he was the Deputy Director General (Promotion). He was responsible for overseeing the operations of the organisation and the promotional efforts all 44 Tourism Malaysia overseas offices. He led Tourism Malaysia sales missions overseas and has been a key speaker at many international tourism seminars and conferences.

After 40 years in the civil service, Dato’ Azizan is still dedicated in servicing the country and public.  His advancement from rank and file for the past 40 years had amassed a wealth of experience and knowledge that is indeed beneficial to the tourism industry.

He is a graduate of the MARA University Institute of Technology in Malaysia, and holds two Masters in Business Administration (MBA) from Oxford Learning Centre of Excellence and Institute of Technology in Australia.

 

Ms. Maria Helena de Senna Fernandes came on board the Marketing Department of the Macao Government Tourism Office (MGTO) in 1988, and throughout the years organised many local and overseas tourism exhibitions, conferences, seminars, marketing, and promotional activities of different scale.  She became one of the two Deputy Directors in September of 1998, where she continues to be highly involved in the marketing and promotion of Macao as a tourism destination. Ms. Fernandes was appointed as Director of MGTO in December of 2012. In 2016, Ms. Fernandes was awarded the Medal of Merit – Tourism by the Macao Special Administrative Region Government.

She concurrently serves as Coordinator of the Tourism Crisis Management Office of the Macao SAR Government and is member of the Tourism Development Committee, Committee for the Development of Conventions and Exhibitions, Economic Development Committee, Cultural Advisory Committee, Committee of Cultural Industries, Urban Planning Committee, among others, of the Macao SAR Government.

 

Sarah leads the Destination Marketing Sales team at TripAdvisor, for the Asia Pacific region. The team is focused on working with and supporting all tourism boards in Asia Pacific, as well as helping local hospitality businesses better understand the impact of digital on their business. Under Sarah’s leadership, the Asia Pacific team launched the first TripAdvisor’s Destination Academy, a three-day Digital Boot camp for government organisations and the CEO Challenge, a regional campaign that supports the discovery of less well-known destinations in the region.

Prior to her current role, Sarah was based in TripAdvisor’s London office as part of the Destination Marketing Sales team and was responsible for the European, Asian and African markets. During that time, she worked closely with key clients such as South Africa Tourism and Greek National Tourism Organization, sharing best practices with industry partners. Her work with South Africa Tourism on its first global strategic partnership was featured in the recent UNWTO E-Marketing Handbook.

Prior to joining TripAdvisor, Sarah held MICE and international marketing positions at the Hong Kong Tourism Board and Visit Flanders, where she worked with industry partners drive awareness of both destinations. Sarah was a senior executive at Cesar Ritz Colleges in Hong Kong before that.

Born and raised in Hong Kong SAR, Sarah has also lived in Beijing and Australia and is fluent in Mandarin and Cantonese, giving her a deep understanding and appreciation of the region.

 

Bill Calderwood is an experienced senior tourism executive with over 30 years experience in running major organisations, and global networks, across the government, private and NGO sectors in the Asia Pacific region.

Having extensive experience in Australia and overseas in international inbound tourism, wholesaling, retail, marketing, regional development and strategic planning, he also has an established global network in the tourism industry, airlines and government sectors.

During 2011 he initiated the restructure of PATA as interim CEO of the Pacific Asia Travel Association (PATA) as well as being Chairman of Tourism Tropical North Queensland.

His extensive career has seen him lead as CEO, major travel retail, wholesale and tourism attractions throughout the Asian Pacific region, including Contiki Holidays, Traveland, and Skyrail, as well as heading up TTNQ, a major regional tourism organisation in Australia.

Significantly he has extensive experience in international tourism management from his time at Tourism Australia where he was responsible for the global operations controlling 13 international offices. His extensive experience and contacts in the ASEAN region provided him the opportunity to interact at senior government levels across the region.

As the founder of The Ayre Group Consulting, he has consulted internationally to various federal, state and regional government bodies, and private companies, on tourism strategic development, association management and economic development, and is recognised for his ability to deliver relevant insights that comes from his considerable on the ground practical experience. This has included assignments for ASEAN, Bhutan, Nepal, Macau, and China.

He has also served on various government review committees, and tourism boards including PATA; ATEC; QTIC; Sustainable Tourism, ATDW, ASCOT, and various private companies, as well as being a speaker at many international tourism conferences and a government delegate to ASEAN tourism forums.

 

A native of Guam, Jon Nathan “Nate” Pangilinan Denight has more than 15 years of private-sector marketing experience, specialising in brand management, video production and event planning. He served as Deputy General Manager for the Guam Visitors Bureau since July 2011 and in January 2015, he was unanimously appointed to serve as GVB’s President & CEO. More recently, he served as the chairman for the coordinating committee of the prestigious 12th Festival of Pacific Arts, which Guam hosted in May 2016. Under Denight’s leadership, GVB also hosted the Pacific Asia Travel Association (PATA) Annual Summit and the United Nations World Tourism Organisation (UNWTO) Ministerial Debate, a first for the Pacific region.

During his time at the Bureau, Guam reached its best year in tourism history with over 1.56 million visitors in Fiscal Year 2017 through efforts to grow and diversify Guam’s source visitor markets. His leadership also led GVB to win numerous awards overseas and in the local community, most notably the US Department of Commerce President’s “E” Award and the Pacific Daily News best agency award three years in a row. Denight is the recipient of the 2017 Reina A. Leddy Guam Young Professional of the Year Award by the Guam Chamber of Commerce. He is the co-author of the Tourism 2020 Plan, which sets to transform Guam into the world-class destination of choice.

Denight earned a bachelor’s degree in commerce from Santa Clara University in California in June 1999. He has developed marketing campaigns and events for some of Guam’s largest businesses and brands in different roles, as well as created several TV shows and publications. While he enjoys travel and sports, Denight’s biggest passion is living on Guam with his wife Lana and his dog Cali.

 

Shahid Hamid FIH, in his 40 years of services to the tourism and hospitality industry in Bangladesh, has had the opportunity of being a fellow affiliate of an impressive number of international travel-based associations, including Institute of Hospitality UK as Fellow, Cornell Hotel Society (CHS), Pacific Asia Tourism Association (PATA) Bangladesh Chapter, SKAL International Bangladesh, and Bangladesh International Hotels Association (BIHA).

Shahid started his career in 1978 with Hotels International Limited (HIL), the public limited company that commenced the journey of Pan Pacific Sonargaon Hotel, and his dynamism quickly gained him a series of strategic posts such as Director Sales & Marketing, Asst. General Manger, and Acting General Manager of the hotel. While serving Pan Pacific Sonargaon, he also accomplished global assignments in Gold Coast, Australia and Vancouver, Canada.

While he hadn’t set out as a youth to conquer the world of hospitality, his experience made him passionate about the work and he eventually earned himself a Post Graduate Diploma from Cornell University, New York, USA.

Over the years, he also operated BRAC Center Inn, Hotel Sarina and, currently, Dhaka Regency Hotel & Resort as Executive Director. The Bangladesh Hotel & Guest House Owners Association awarded him as the “The Best Hotelier” of the Year 2005 and, in 2017, he received the Lifetime Achievement Award for his long contribution in tourism and hospitality industry in Bangladesh.

Shahid also has a Post Graduate Degree in Public Administration from the University of Dhaka.

 

Mr. Deepak Raj Joshi is the Chief Executive Officer of Nepal Tourism Board (National Tourism Organization of Nepal) since December 2016. During his 16+ years of work experience in destination management, tourism promotion and Public Private Partnership, he has worked with all levels of tourism professionals of Nepal and also has a good network of top international partners.

His contribution to tourism recovery of Nepal post-2015 earthquake was highly noted. At the time, he successfully led the Tourism Recovery Committee (TRC) Nepal Secretariat in coordination with the private and public sector.

He also has a special interest in the sustainable tourism development sector and was an Executive Council Member of Bird Conservation Nepal from 2009 to 2014.
An avid reader and writer, Mr. Joshi has written on tourism for select issues of national broadsheets, contributed to the book “Readings in Rural Tourism” and has presented papers on tourism with original ideas at seminars and workshops in Nepal and abroad.

He’s a Master’s degree holder in Social Science and a Master’s in Business Administration (MBA) from the Tribhuvan University, Kathmandu, Nepal. He is known for his quick wit, good humour, dedication in tourism and genuine nature among his colleagues and working partners.

 

Benjamin Liao is an architecturally-trained hotelier, current chairman of Forte Hotel Group and a board supervisor of Howard Plaza Hotels. Active in Taiwan tourism, he is a PATA Chinese Taipei delegate, and a director in the Taiwan Tourist Hotel Association.

Born into a construction and hotel management family, after graduate school he returned to Asia and became involved in the family business. He incorporates over ten years of hotel experience into design development as well as leads operation teams to improve the customer experience through design-oriented solutions.

His Orange Hotel Ximen Project was short-listed for the Asian Hospitality Design Awards 2014, as well as awarded the bronze level by Sustainable Travel International. Supporting local events such as Simple Life and TIQFF film awards, he hopes alternative lifestyle and value may diversify the local community culture and build a stronger society.

Through continual observation and research in the tourism field, Benjamin finds innovative solutions related to sustainability and other current market trends. Bridging the gap among employees, hotel guests, and neighbourhoods, his plans to evolve the hotel management company will provide a new scheme of advancement through the disruptive opportunities we face today, such as with IoT and smart technology.  By organizing the PATA x WCIT 2017’s side event – Smart and Sustainable Tourism Symposium he looks forward to evolving hospitality industry continuously to meet new global challenges.

Benjamin Liao currently also acts as Deputy Secretary-General of PATA Chinese Taipei Chapter and co-chair of Travel Massive Taipei Chapter.

 

Luzi Matzig was born in St. Gallen, Switzerland and graduated from the Verkehrsschule St. Gallen, Switzerland with a major in Transportation.

He started his career working for Swissair ground operations in Zurich, Switzerland followed by postings in London, U.K., and then in Berne, Switzerland. He moved to Thailand in 1971, and worked for Diethelm Travel in Bangkok, where he served as General Manager and was later on promoted to Group Managing Director with responsibility for operations in Cambodia, Laos, Malaysia, Myanmar, Vietnam and Yunnan/China.

He started his own company, Asian Trails Ltd., in September 1999 and currently holds the position of Chairman.  The Asian Trails Group has 33 offices with 600-plus staff in Thailand, Cambodia, China, Indonesia, Laos, Malaysia, Myanmar and Vietnam.

Aside from managing Asian Trails, Luzi is also involved in various ventures in the cruise and hotel industry, namely Cruise Asia Ltd., operating 3- and 6-night river cruises on the RV River Kwai (10 cabins) in Kanchanaburi, Thailand; the Paradise Ko Yao Boutique Resort and Spa on Yao Noi island near Phuket, Thailand; the Legend Chiang Rai Boutique Resort and Spa in Chiang Rai, North Thailand; the Paradise Beach Samui Resort on Samui Island, Thailand; the SUNSET HOUSE, a 4-bedroom villa in Luang Prabang, Laos, located on the Mekong River; and the Royal Sands Koh Kong on Koh Kong Island, Cambodia

Luzi is an avid aviation enthusiast.  He has also ventured in establishing VIP Jets Ltd., operating executive air transport by a Cessna Citation Mustang C-510 twin-jet to destinations anywhere in Asia.

Luzi is currently serving as Vice President of Swiss-Thai Chamber of Commerce.  He served as President of Swiss-Thai Chamber of Commerce for 2.5 years.  He also served as Chairman and Vice Chairman of PATA Thailand Chapter.

 

Gerry’s involvement in travel and tourism has spanned more than 30 years of experience in Guam, Micronesia, the U.S. and Asia. As Managing Director of Leading Edge and its allied business consulting affiliate, Gerry’s assignments have included the development, management and marketing of resort destinations, as well as Duty Free, luxury, and travel retail. Gerry was President of DFS Guam, a subsidiary of LVMH, the world’s leading duty free and luxury retail conglomerate.

During his 23 years at DFS, Gerry served on the Guam Visitor’s Bureau Board and chaired its Tourist Attraction Fund and Japan Marketing committees. This involvement intensified his interest and participation in various PATA committees including strategic intelligence and government destinations. He has previously served on the PATA Executive Board, as an elected director under the new governance model, and is now serving on the board representing the Industry Council.

Gerry also serves or has served in other tourism non-government organizations, most recently as chairman of the Micronesia Cruise Association and immediate past President of the Asia Area Committee, SKAL International. SKAL is a professional association of the world’s tourism leaders uniting all branches of travel and tourism, Asia making up about 15% of the association’s 15,000 members in more than 350 clubs and over 90 countries.

Gerry is also an Adjunct Professor at the School of Business and Public Administration, University of Guam, and at the Guam Community College.

 

Mohamed Sallauddin is the General Manager of Airline Marketing at MAHB. He graduated with a Bachelor of Science Degree in Accountancy and Computer Science from Northern Illinois University, USA in 1985. He also holds a Master in Business Administration (MBA) (Strategic Management) Degree from the International Business School, Universiti Teknologi Malaysia.

His association with the aviation industry began when he was recruited by Malaysia Airlines (MAS) as a Management Trainee in 1986. He further enriched his aviation repertoire when he joined Malaysia’s first aircraft manufacturing company Composite Technology Research Malaysia (CTRM) Sdn. Bhd. in 1997, which afforded him the opportunity to serve in general aviation sectors in the USA and Australia.  His employment with MAHB in 2001 saw him joining the cadres that led the marketing of the international gateways managed by MAHB that eventually allowed him to lead MAHB to organise Asia’s first World Route Development Forum in Kuala Lumpur in 2008. He is highly committed to making KLIA as the Next Generation Hub for both commercial airlines and travellers which are aligned to MAHB’s grand vision in years to come.

He currently serves as a Council Member of the Institute of Marketing Malaysia since 2007 and was also Executive Board Member of the Pacific Asia Travel Association (PATA) for 2013-2015. His present appointment as Deputy Chairman of the PATA Malaysia Chapter underlines his belief that aviation and tourism are complementary to each other in generating sustainable air travel.

 

Peter Semone is a leading strategist, educator, entrepreneur and author specializing in tourism development in Southeast Asia. He is founder and president of the strategic advisory Destination Human Capital Limited.

Peter has served as Chief Technical Adviser and Team Leader for projects in Lao PDR and Vietnam and is frequently called upon as a short-term expert to the World Tourism Organisation and other international development groups such as ADB, AUSAID, GIZ, ILO, NZAID, and USAID. Peter is the founder of the internationally acclaimed Lao National Institute of Tourism and Hospitality (LANITH) vocational school. He is also Chairman of the PATA Foundation and over the past 20 years has served in a variety of leadership capacities on Pacific Asia Travel Association committees and task forces.

Following university studies in US East Coast Ivy League colleges, Peter founded a destination management company that provided shore logistics services to cruise ships at ports-of-call throughout Indonesia and participated as an entrepreneur in several start-ups. He is widely published in peer-reviewed journals on topics related to tourism development and destination human capital. In his free time, Peter enjoys lecturing at colleges and universities and spending time with his family in Bali and California.

 

Soon Hwa has over 38 years of extensive experience in the Asia Pacific tourism and hospitality industry.

After a long and successful corporate career, he founded Asia Tourism Consulting to provide advisory and consulting services to commercial and not for profit enterprises.

Currently, he is consulting for a major development project in Yunnan to enhance two-way tourism between Yunnan and ASEAN in the One Belt, One Road initiative. As part of paying forward, he is providing pro-bono services in mentoring startups and university students in his alma mater besides serving in several social committees.

He started the Hertz Asia Pacific office in Singapore in 1993. As Vice President – Asia, he built a comprehensive regional network, reinforcing Hertz ‘s position as global market leader. He spent 3 years in Shanghai from 2007 to 2010 and opened the first 100% foreign owned car rental company in China.

After Hertz, as Regional Director – Asia Pacific, he helped Blacklane GmbH established the Singapore regional office and built a service network covering some 80 cities.  Blacklane is a new tech professional chauffeur drive service provider offering rides in over 500 airports in some 250 cities in 50 countries globally.

Prior to Hertz, he was Regional Manager – South East Asia for Air New Zealand, GM Marketing of Mansfield Travel and Deputy GM Avis Singapore.

A Bachelor of Business Administration graduate of the National University of Singapore, he is also a Fellow of the Chartered Institute of Marketing UK and attended the Stanford Executive Program.

Soon Hwa’s long association with PATA dated back to 1996 and had served in various capacities over the years. Presently serving as Chairman of the PATA Singapore Chapter as well as Executive Board Member (non-voting). Recipient of PATA Award of Merit in 2008 and Life Member award in 2018.

 

Abdulla is also a serial entrepreneur engaged in leading travel businesses and startups. He is the Deputy Managing Director of Inner Maldives Holidays, the largest inbound and outbound travel agency in Maldives. He is also a Director for Ace Travels Maldives and Spence Maldives, which are joint ventures with SriLankan blue chip conglomerate Aitken Spence PLC.

Having 14 years of experience in Travel Tourism industry Abdulla was the youngest Board Director of Maldives Monetary Authority (MMA) from 2014 to 2017. Abdulla was also named by Junior Chamber International (JCI) Maldives as one of the Ten Outstanding Young Persons in Maldives in 2010 for his role in the business turnaround taking Inner Maldives Holidays from 4 Million US dollars annual turnover to over 20 Million US dollars in 5 years. Abdulla also contributes to the Consulate of the Republic of Seychelles to the Maldives as the Deputy Honorary Consul.