December 1-3

PATA Destination Marketing Forum

is a three-day event designed to empower emerging destinations with the tools and insights needed to grow into globally recognised tourism hubs. This year’s forum offers a collaborative experience, blending local exploration with practical sessions.

The forum’s innovative format will combine a one-day destination experience with a conference, offering destination marketers and tourism professionals valuable insights, actionable strategies, and emerging trends to enhance their destinations' appeal. This is the opportunity to connect with industry experts dedicated to the growth of Asia Pacific tourism.

About Chiang Rai

The city of Chiang Rai, nestled in the northernmost region of Thailand, is known for its complex mountain range and the famous Golden Triangle region. Home to iconic sites like Wat Rong Khun (the White Temple) and Baan Dam Museum (the Black House), Chiang Rai captivates visitors with its art and architecture that represent both the skills of Thai National Artists and the rich heritage of the Northern Thai region.

Visitors who seek calming natural scenery can enjoy the breathtaking morning mist from Doi Pha Tang’s peaks, explore lush tea plantations, and relax by serene waterfalls. The province also offers immersive cultural experiences, showcasing traditional crafts and local customs. Conveniently, the province is only a one-hour flight from Bangkok.

Programme

Day 1

Monday, December 1

All Day

  • Registration

Evening

  • At Leisure


Day 2

Tuesday, December 2

All Day

  • Registration

  • Destination Experience

Evening

  • Welcome Dinner


Day 3

Wednesday, December 3

All Day

  • Conference

Evening

  • Farewell Reception


Day 4

Thursday, December 4

All Day

  • Departure


Conference Topics

  • Traditions Replanted: A Transformation of a Destination

  • Wellness, Taking A Holistic Approach to Travel

  • Attracting the International by Focusing on the Hyper-local

  • Hyper-local Experiences Workshop

  • Creative Cities - Power of the Network

  • A Destination from the Artists' Perspective

  • Incorporating Local Traditions into A MICE Setting

  • Tech with a Soul

  • The Reinvention of Place

Official Venue:

The Heritage Chiang Rai Hotel & Convention

This 4-star hotel in Chiang Rai ideally combines arts with contemporary; the design reflects the dignified cultures of the old Lanna Kingdom that provides guests the ultimate “Heritage Experiences”.

The hotel comprises state-of-the-art meeting rooms equipped with the latest technology. Two Grand Ballrooms that can be separated into four meeting rooms to accommodate a total of 1,500 guests in various arrangements, together with a spacious foyer area. The hotel also offers six meeting rooms ready to capture your needs for small and medium meetings and events.

The hotel has been certified with the Thailand MICE Venue Standard (TMVS).

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Sponsorship

Maximise Your Brand Exposure at PATA’s Flagship Event

Put your brand in front of key industry leaders with exclusive sponsorship opportunities at PATA’s flagship event. Gain visibility across our event website, programme, and marketing materials, along with onsite branding acknowledgments. Enhance your presence in PATA’s pre-event, during-event, and post-event communications, ensuring lasting recognition among global travel and tourism professionals.

Sponsorship Types

  • Flagship Sponsorship

    • Gold Sponsorship US $10,000

    • Silver Sponsorship US $7,000

    • Bronze Sponsorship US $5,000

  • Thought Leadership Sponsorship

    • Opening Keynote US $10,000

    • Closing Keynote US $8,000

    • Presentation/ Session/ Breakout Session US $8,000

  • Brand Awareness Sponsorship

    • Lanyard US $3,000

    • Business Tabletop US $3,000

PATA Event Carbon Offset Fee

PATA selects carbon offsetting projects in the destinations where the events take place whenever possible to support these communities and invest in local sustainability initiatives.

Why take part?

PATA is committed to reducing the carbon emissions of our in-person events. Our Carbon Neutral Events Policy outlines the steps taken to minimise and mitigate the events' footprint. However, some emissions are unavoidable, such as the flights taken to reach the destination, the electricity consumed, and the waste generated, among other emissions carefully calculated by our Sustainability Team. 

For this reason, PATA offsets the unavoidable carbon emissions, as we have done in previous years. But for this, we need your support! With US $10, you help us gather the necessary funds for offsetting PDMF's emissions through a carbon offset project.

The event is proudly supported by

Destination Partners

Official Airline Partner

Official Online Hotel Booking

Supporting Media Partners

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