Sonal Patel

Vice President - SEA, The Trade Desk

Sonal Patel has over 20 years of digital industry experience, specialising in ad tech, mobile, e-commerce, and programmatic advertising. Currently, as Vice President of SEA at The Trade Desk, Sonal leads the business’s growth across the region.

Sonal was instrumental in expanding RightMedia Advertising Exchange in Hong Kong and Southeast Asia, leading to its acquisition by Yahoo, where she managed the Yahoo Audience Extension network and went on to grow Google's SEA and India business leading DoubleClick a google SaaS advertising product. Her previous leadership roles also include Director of MoPub JAPAC (acquired by Twitter), Vice President of AppNexus APAC (acquired by Microsoft), and President of Programmatic Services & Product APAC at Dentsu. She is also a strategic advisory board member at IAB SEA+India.