Welcome New Member

 
 

We are delighted to welcome our new PATA Member, The Trade Desk™, into the community. We are excited to have them on board and look forward to working closely with them to bring expertise to our community, across our members, the PATA network, and the travel industry on the journey ahead!

Get to know them by checking out their profile below.


The Trade Desk™

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on FacebookTwitterLinkedIn and YouTube.

 

Why did you join PATA?

The Trade Desk joined PATA to collaborate with partners shaping the future of travel and marketing across Asia Pacific. As a technology company that empowers digital advertising buyers, we help organisations make data-driven decisions to reach the right audiences across the open internet.

What recent trends or shifts would you share with the PATA network?

We’re seeing growing momentum and increased experimentation with diversified advertising channels and formats, as travel brands seek to engage audiences more meaningfully across the open internet. At the same time, rising expectations around data privacy and marketing transparency are driving a shift toward more responsible, consumer-first practices across the industry.

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