With the view to help develop the strategy of rural vitalisation and promote global sustainable development, the Rural Light Brand Project will be established for the next conference. This ongoing campaign strives to build a ‘Global Rural Tourism Oscar.’

alidian Town is located in the core area of the eastern new city of Wuxing District, Huzhou, Zhejiang, China. The town has green mountains and rivers, convenient transportation, and rich cultural tourism resources such as sericulture, ancient villages, farming, and the World Rural Tourism Town

The Virtual Rural Tourism and Sustainable Development Conference 2021 on Sat, Sep 25, is a part of the World Rural Tourism Conference (WRTC), an unofficial, informal, non-profit and regular conference-based platform eyeing to provide developmental win-win communication and establish long-term business relations with all the members.

The Virtual Rural Tourism and Sustainable Development Conference 2021 on Sat, Sep 25, is a part of the World Rural Tourism Conference (WRTC), an unofficial, informal, non-profit and regular conference-based platform eyeing to provide developmental win-win communication and establish long-term business relations with all the members.

PATA CEO, Liz Ortiguera, shared a message to our valued PATA community on Sept 2, 2021. Her message has been reposted in the blog.

As the featured destination and Official Event Partner of Virtual PATA Travel Mart 2021, we would like to guide you through some of the top attractions in Leshan, Sichuan, China - a city famously known for its natural and cultural heritage, contemporary attractions, and gastronomic delights.

PATA CEO, Liz Ortiguera, shared an email to our network of valued PATA International Members on Aug 19, 2021 with details about her top priorities. Her message has been reposted in the blog.

The Intergovernmental Panel on Climate Change (IPCC) Special Report: Global Warming of 1.5 ºC presents the impacts of global warming of 1.5ºC above pre-industrial levels and related global greenhouse gas emissions. PATA has also been working on multiple projects and initiatives to ensure the Net-Zero Emission goal could be achieved.

Royal Mountain Travel launched its "Sustainability Series", a ten-episode video series featuring national and international experts who shed light on pertinent sustainable tourism topics. Stay tuned for the videos coming out every week!

Orangutans have experienced a devastating decline of more than 50% over the last two decades. Their habitat has been seriously threatened by illegal hunting, logging, and deforestation from the palm oil industry. How then, can tourism help save the orangutan?