In 2026, successful MICE partnerships are built on more than availability, pricing, or speed; they are driven by trust, collaboration, and shared outcomes between hoteliers and planners.
As MICE demand across Asia-Pacific continues to evolve, hoteliers face a more competitive and data-driven sourcing environment, while planners are under increasing pressure to deliver better experiences, manage risk, meet sustainability expectations, and move faster with fewer resources. Both sides are navigating change, but success depends on how well they work together.
This joint Cvent × PATA session brings real-time sourcing data and regional insights to bridge the gap between venue selection and event execution. This session moves beyond the RFP to show how both sides can align their goals to deliver exceptional attendee experiences.
The session will examine:
How MICE demand and planner expectations are shifting across Asia-Pacific and what this means for both hotels and event organisers
What planners value most in hotel partners today, and why relationship quality increasingly influences venue selection
How hoteliers can improve visibility, responsiveness, and relevance to stand out in competitive RFP processes
How planners can collaborate more effectively with hotels to deliver seamless events, better delegate experiences, and repeat success
The role of data and technology in enabling transparency, efficiency, and trust across the sourcing and event lifecycle
Speakers:
Noor Ahmad Hamid, CEO, PATA
Noor has global experience of more than 35 years in destination marketing, association management, business development and event management, where travel and tourism has always been part of his DNA. He started his career with the Malaysia Tourism Promotion Board, now known as Tourism Malaysia for more than 16-years and was given the opportunity to serve the Los Angeles office which covers the US travel market. Read More
Naina Vishnoi, Regional Sales Director, Cvent
As the Senior Regional Sales Director for Cvent's Hospitality Cloud division, Naina plays a pivotal role in shaping the landscape of the APAC and MEA regions. With a keen eye for market trends, a strategic mindset and an industry experience of over 14 years, she spearheads Cvent’s sales team and expansion initiatives that forge strong partnerships and deliver unparalleled value to clients across the APAC and MEA regions.
Kritsanee Srisatin, Founder & Managing Director, Stream Events Asia Ltd.
Kritsanee (Kris) Srisatin is the Founder & Managing Director of Stream Events Asia Ltd. and a Market Champion for Australia & New Zealand with over three decades experience in the industry. As a keynote speaker, Kris specializes in MICE topics, including Community-Based Tourism. She also owns the "MICE Insights by Kris" page and consult on research projects in CBT for MICE. Read More