PATA International Members can receive a recording of this webinar by request only.
It's no secret that today's business environment is full of challenges for hospitality operators and all other businesses in the sector. An effective PR and marketing strategy can make a big difference as the tourism industry restarts, but this can seem out of reach for those starting with small budgets. However, it's still possible for businesses to maximise these limited resources and carve out an impactful strategy.
Access the top public relations and marketing tips for your business through an intimate session with Lynda Williams, Founder and Managing Director of VIM & VIGOUR. This online session will explore topics like:
What should I be spending my marketing budget on?
Where can I find low cost resources when I can't afford to hire someone?
What are the current market trends and how can I capitalise on them?
How can I use CRM management to get my previous guests to return?
This webinar includes a 15-minute Q&A period and will be followed by a 20-minute speaker meet-and-greet and networking session for all attendees.
Registration to this webinar is available only to PATA International Members - please use the email address associated with your organisational membership to register for this event.
Please note that certificates will not be provided to participants of this webinar.
Speaker
Lynda Williams - Founder & MD, VIM & VIGOUR
With almost 20 years of PR and marketing experience in the international luxury travel industry, Lynda has successfully developed and executed holistic communication strategies and tactical initiatives for global leading luxury hotels brands…. Read More