More than a year after COVID-19 shutdowns and restrictions started impacting countries around the world, the travel industry is on the road to recovery, and people are eager to start travelling again. The time is now for travel brands to connect with travellers who are dreaming about, considering and even booking trips this year.
We will be sharing a snapshot of the latest trends we are seeing from our exclusive Expedia Group first-party data and custom research. This will cover a high-level view of how traveller behaviours and needs are shifting to help advertisers recover and rebuild.
What you'll learn:
In this webinar, you will learn how destinations and travel brands can use data and digital marketing tools to reignite demand. While we will be sharing only a fraction of the insights we can tap into from the more than 300 petabytes of Expedia Group traveller intent and demand data, our intent is to signal at a high level how traveller behaviours and needs are shifting to help travel marketers start to recover and rebuild.
Please note that certificates will be provided only to registered PATA Youth Members who have attended the live webinar on Zoom. They will be issued within 1 week of the completed event.
Speakers
Andrew van der Feltz, Global Senior Director Business Development, Expedia
Andrew is global senior director, business development at Expedia Group Media Solutions. His teams around the globe work closely with agencies, destination marketing organizations, hotel and airline partners on marketing opportunities and campaigns across the portfolio of Expedia Group brands. Read More
Richard Kocher, Global Director, Media Insights & Planning, Expedia
Richard is global director of Expedia Group Media Solutions’ Insights & Planning (MIP) and Sales Excellence teams. His team is responsible for mining Expedia Group’s exclusive first-party search and booking data as well as market insights to inform partners’ advertising campaign strategies, product selection and audience targeting. Read More
Moderator
Paul Pruangkarn, Director - Communications & External Affairs, Pacific Asia Travel Association (PATA)
Paul oversees day-to-day operations of all communications and serves as the senior spokesperson for the Association. Paul works to enhance PATA’s public image through various media outlets and maintains the Association’s media partnerships with such organisations as BBC World News, National Geographic Traveller (UK), Skift, TTG Asia… Read more
Host
Sarudha (Orn) Netsawang, Director of Membership, Pacific Asia Travel Association (PATA)
Ms. Sarudha Netsawang have join Pacific Asia Travel Association (PATA) as a Director-Membership Relations in early 2019. She is experienced Director of Membership Services with a demonstrated history of working in the non-profit organization management industry. Skilled in Event Management, Fundraising, Management, Leadership, and Marketing. Read More