BANGKOK, August 25, 2015 — The Pacific Asia Travel Association (PATA) Human Capital Development Committee will organise a PATA Youth Symposium on the morning of Friday, September 4, at Christ University, Bangalore, India. Under the theme “Human Resources Challenges and Opportunities for Tourism’s Next Generation”, the Symposium will commence prior to PATA Travel Mart 2015 and aims to attract hundreds of young professionals and students from overseas and around India.
Mr Mario Hardy, PATA CEO said, “On behalf of PATA, I would like to express our sincerest appreciation to Christ University in hosting the PATA Youth Symposium 2015. This is a unique opportunity for local and international university students to engage and interact with experienced industry professionals on various issues and topics. The Association is committed to supporting the development of today’s students as it is the strongest way of ensuring a sustainable future for our industry.”
The programme was developed with guidance from Dr Chris Bottrill, Chairman of the PATA Human Capital Development (HCD) Committee and Dean, Faculty of Global and Community Studies, Capilano University. Dr Bottrill noted that the exceptionally strong tourism growth in South and South East Asia in the coming years provides significant opportunity for future generations of tourism professionals. Through a combination of presentations from leading PATA professionals and feedback from all participants we will learn together and enhance our understanding of emerging issues, challenges and ways to engage and prosper in the growth and the changes that lie ahead.
Speakers include Dr Chris Bottrill, Chairman of the PATA HCD Committee; Y. Bhg. Dato’ Haji Azizan Noordin Dato’ Haji Azizan Noordin, Deputy Director General (International Promotions), Tourism Malaysia; Mr Philip Schaetz, Senior Vice President of Sales and Marketing, Dorsett Hospitality International, Hong Kong SAR and Mr Bert van Walbeek, Vice President Area Business Development Asia Pacific, Safehotels Alliance AB, Thailand.
The symposium will include plenary talks on various topics including:
- Human Resources Challenges and Opportunities for Tourism’s Next Generation
- Social Media Management vs Traditional in Tourism and Hospitality
- Preparation and Opportunity within Tourism and Hospitality
- Special Destination Focus: Malaysia
All participants will also share their views in roundtable discussions on the following topics:
- What do you believe makes a great tourism employee?
- How will your job in tourism change in the next ten years?
- In what ways could we enhance respect for a career in tourism?
Dr Fr Thomas C. Mathew, Vice Chancellor, Christ University added: “The Travel, Tourism and Hospitality Industry has attained a significant position in the Academia and the Business world. An effective human resource management and development is critical for the success of the industry. An efficient and creative management of tourism based business has the potential to turnaround the local and national economy. We hope that this Symposium enable evolving of effective human resource practices to successfully endeavor in future global competitions.”
In recent years, the PATA Human Capital Development Committee has organised successful educational events at various institutions including UCSI University Sarawak Campus (April 2010), Institute for Tourism Studies (September 2010), Beijing International Studies University (April 2011) and Taylor’s University, Kuala Lumpur (April 2012), Lyceum of the Philippines University, Manila (September 2012), Thammasat University, Bangkok (April 2013), Chengdu Polytechnic, Huayuan Campus, China (September 2013), Sun Yat-sen University, Zhuhai Campus, China, (May 2014), Royal University of Phnom Penh (September 2014) and Sichuan Tourism School, Chengdu, (April 2015).
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 87 government, state and city tourism bodies, 25 international airlines, airports and cruise lines, 59 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 43 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, and London. Visit www.PATA.org.
ABOUT CHRIST UNIVERSITY
Christ University, formerly Christ College (Autonomous) affiliated to Bangalore University was established in July 1969. It became the most preferred educational institution in the city of Bengaluru within the first three decades. With the introduction of innovative and modern curricula, insistence on academic discipline, imparting of Holistic Education, a team of creative and dedicated staff, the institution has been continually rated amongst the top 10 educational institutions of the country. It has the rare distinction of being the first institution in Karnataka to be accredited by National Assessment and Accreditation Council (NAAC) UGC for quality education. In 2004, UGC conferred autonomy on the Institution.
In 2005, it became the first College in South India to be reaccredited with A+ by NAAC. UGC identified it as an Institution with Potential for Excellence in 2006. On July 22, 2008, the Ministry of Human Resources Development, Government of India, under Section 3 of the UGC Act, 1956, declared it a Deemed to be University, in the name and style of Christ University.
Christ University is proud of its organizational culture rooted in gospel values, mutual respect, personal maturity and integrity, teamwork and social concern. The University welcomes to its fold students from different parts of the country to build a sense of nationalism and nurtures an open attitude to integrate the wisdom of the East and the West. This sense of national and global outlook is clearly visible through the support and guidance of the academicians, executives from the corporate sector and experts from abroad to train our students in our endeavor to build a better world.
The Department of Tourism Studies, Christ University was established in 1999, dedicated to the motto of excellence and service. The Department is committed to the overall development of an individual through academic excellence, professional competence, personal, interpersonal and societal skills. Christ University through the Department became the premier educational institute in Karnataka to introduce a two-year post-graduate programme in Tourism Studies – Master of Tourism Administration (MTA), today rechristened as Master of Business Administration (Tourism and Travel Management).
With a focus on greater academia and stronger industry relations, the Department also emphasis on research and development. The Department offers PhD, MPhil and BBA(Tourism and Travel Management) courses. The department is also an IATA/UFTAA Authorized Training Centre for international travel and tourism training programmes.
Driven with a strong and sound set of core values, the Department has always endeavored to empower students to face the challenges in the rapidly growing and ever-changing travel, tourism and hospitality industry.The Department undertakes educational programmes and organizes courses of study, lectures, seminars, workshops, symposia and conferences to prepare the students to meet the requirements of the industry. The department also offers guidance and directions to other institutions in the country and coordinates with them, so as to develop uniform and adequate standards of courses of instructions.
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