Celebrating Excellence in Pacific Asia Travel and Tourism

Submission Deadline: April 30, 2024

PATA Gold Awards recognises exceptional achievement in a variety of endeavours, acknowledging and rewarding the very best that the Asia Pacific’s travel industry has to offer. Since its inception in 1984, the PATA Grand and Gold Awards winning projects have been setting industry standards for excellence and innovation, serving as examples for others to follow. For the 29th consecutive year, the PATA Gold Awards is proudly supported and sponsored by the Macao Government Tourism Office.

Two Grand Title Winners will be awarded in each of the following 2 categories:

  1. Marketing

  2. Sustainability and Social Responsibility 

Within these two general categories, 25 individual awards for specific themes will be awarded. Entries will be judged by independent travel industry experts.

All award recipients will be honoured at the PATA Gold Presentation, as part of PATA Travel Mart 2024 in Bangkok, Thailand. They will also be on display at the Mart for all delegates to enjoy.

Reasons Why You Should Enter:

Benefits of Participating:

  • Exposure to PATA's panel of experts curated globally

  • Brand and project exposure to PATA's extensive and diverse members across all public and private players in the Asia Pacific travel ecosystem.

  • International media exposure through press releases and other promotional channels.

  • Coverage on PATA's marketing, social, and eDM channels reaching key players in the public and private travel sector across Asia Pacific and beyond.

  • Complimentary access to the PATA Travel Mart hosted in Bangkok, Thailand

2024 Key Dates

  • Call for Submission: March 6, 2024

  • Submission Deadline: April 30, 2024

  • Winner Announcement: Mid-July, 2024

  • Award Presentation: August 28, 2024

2024 Categories

The international judging committee will select the best of show entries to be the Grand Title Winners; all entries in both categories will be eligible to be the PATA Gold Award Grand Title Winner.

MARKETING

14 Gold Awards and 1 Grand Title

  1. Business Article

  2. Destination Article

  3. Digital Marketing Campaign

  4. Marketing Campaign (National - Asia)

  5. Marketing Campaign (National - Pacific)

  6. Marketing Campaign (National - The rest of the world)

  7. Marketing Campaign (State and city - Global)

  8. Marketing – Carrier

  9. Marketing - Hospitality (Hotel, resort, or management company) 

  10. Marketing - Industry (Any other travel organisation and private sector) 

  11. Marketing – Start-up

  12. Printed Marketing Campaign

  13. Travel Photograph

  14. Travel Video

SUSTAINABILITY &
SOCIAL RESPONSIBILITY

11 Gold Awards and 1 Grand Title

  1. Tourism Destination Resilience (Global)

  2. Tourism Destination Resilience (Asia Pacific)

  3. Climate Change Initiative

  4. Community Based Tourism

  5. Corporate Social Responsibility

  6. Culture (Traditional performance and visual arts)

  7. Heritage (Manmade or natural cultural inheritance)

  8. Human Capital Development Initiative

  9. Tourism for All

  10. Women Empowerment Initiative

  11. Youth Empowerment Initiative

If you have any questions about the PATA Gold Awards, please email us at GoldAwards@PATA.org.

PATA Gold Awards 2023 Winners

  • Marketing Grand Award

    Turning A Traditional Cultural Symbol Into A Marketing Catalyst
    MGM China, Macao, China

    Check out the project

  • Sustainability & Social Responsibility Grand Award

    Karmic Returns
    Waterbom Bali, Indonesia

    Check out the project

  • Marketing Campaign (National - Asia)

    Through the lens of GenZ
    Hong Kong Tourism Board, Hong Kong SAR

    Check out the project

  • Marketing Campaign (National - Pacific)

    Where Happiness Comes Naturally
    Tourism Fiji, Fiji

    Check out the project

  • Marketing Campaign (State and city - Global)

    Pack Up for Kerala
    Kerala Tourism, India

    Check out the project

  • Marketing - Carrier

    Around the Island
    SriLankan Airlines, Sri Lanka

    Check out the project

  • Marketing - Hospitality

    Melco Style x B. Duck @ Studio City
    Melco Resorts & Entertainment, Macao, China

    Check out the project

  • Marketing - Industry

    Kick - starting travel again & connecting diverse Indian traveler
    SOTC Travel Ltd, India

  • Digital Marketing Campaign

    Incheon smart tourism project
    Incheon Tourism Organization, Korea (ROK)

    Check out the project

  • Printed Marketing Campaign

    Korea Unique Venue Promotion Project
    Korea Tourism Organization, Korea (ROK)

    Check out the project

  • Travel Video

    Catching Sabah
    Sabah Tourism Board, Malaysia

    Check out the project

  • Travel Photograph

    A Valley in Bloom
    Tourism Authority of Thailand, Thailand

    Check out the project

  • Destination Article

    Hiking in Australia's Healing Lands
    Rachel Lees, Australia

    Check out the article

  • Business Article

    Fancy Feasts
    TTG Asia Media Pte Ltd, Singapore

    Check out the article

  • Climate Change Initiative

    Galaxy Entertainment Group Environmental and Sustainability Practices
    Galaxy Entertainment Group, Macao, China

    Check out the project

  • Corporate Social Responsibility

    Beacon of Sustainability
    Sivatel Bangkok Hotel, Thailand

    Check out the project

  • Community-Based Tourism

    Kareum Stay
    Jeju Tourism Organization, Korea (ROK)

    Check out the project

  • Culture

    The Revitalization of Old Phetchaburi Town Riverside Community through the Establishment of Cultural Community-Based Tourism
    Designated Areas for Sustainable Tourism Administration – DASTA, Thailand

    Check out the project

  • Heritage

    Rejuvenating and Appreciating
    MGM China, Macao, China

    Check out the project

  • Human Capital Development Initiative

    Sands Retail Academy – “Ticket To A Lifestyle Journey”
    Sands China Limited, Macao, China

    Check out the project

  • Tourism Destination Resilience (Asia Pacific)

    Alabao Bay Secret Land Reappearance Plan
    Taiwan Tourism Administration, Chinese Taipei

    Check out the project

  • Tourism for All

    Leofoo Senior Travel Service
    Leofoo Tourism Group, Chinese Taipei

    Check out the project

  • Women Empowerment Initiative

    Sustainability and Social Responsibility
    Nepal Tourism Board, Nepal

    Check out the project
Winner Booklet

Sponsor

PATA Gold Awards 2024 is proudly supported by: