AirAsia MOVE Partners with Tourism Authority of Thailand to Boost Tourism Growth
The collaboration combines traveller insights and platform capabilities to connect international visitors with local experiences across all 77 provinces.
BANGKOK, 23 JUNE 2026 – AirAsia MOVE (MOVE), one of Asia's leading online travel agencies (OTAs), has signed a collaboration agreement with the Tourism Authority of Thailand (TAT) as a strategic partner to support TAT’s Amazing 5 Economy framework, especially the Platform Economy pillar, leveraging digital platforms to deliver seamless travel experiences and drive tourism growth.
The three-year strategic partnership will support Thailand’s tourism growth by combining AirAsia MOVE’s traveller insights and digital platform capabilities with TAT’s “Five Must Do in Thailand” campaign. Through joint marketing initiatives and co-branded campaigns, the collaboration aims to drive domestic and international travel, create economic opportunities across Thailand, and strengthen the country’s position as a leading global tourism destination.
Ms. Thapanee Kiatphaibool, Governor, Tourism Authority of Thailand, said, "This partnership with AirAsia MOVE marks another important step in advancing the Platform Economy, one of the five strategic pillars that TAT is leveraging to strengthen Thailand’s tourism industry alongside the Life Economy, Night Economy, Subculture Economy and Circular Economy. With a strong regional footprint, AirAsia MOVE is a strategic partner that can help seamlessly connect online and offline travel experiences and leverage data-driven insights to support tourism development in both major and secondary destinations. AirAsia MOVE’s commitment includes promoting travel to UNESCO Creative Cities and green destinations, which represent important directions for Thailand’s tourism future."
Ms. Nadia Omer, Chief Executive Officer of AirAsia MOVE, said, "This partnership with the Tourism Authority of Thailand is a pivotal step in advancing regional travel. By actively supporting the 'Platform Economy' pillar of the Amazing 5 Economy framework, AirAsia MOVE is uniquely positioned to accelerate this growth. Over the next three years, we will leverage our expansive ecosystem and data-driven insights to transform traveller aspiration into action, directly funneling demand to local operators, empowering communities, and fostering sustainable economic growth across Thailand."
Together, TAT and MOVE aim to unlock new opportunities for Thailand’s tourism ecosystem by leveraging technology, traveller intelligence and regional connectivity to deliver more seamless, meaningful and sustainable travel experiences for travellers around the world.
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About Tourism Authority of Thailand (TAT)
The Tourism Authority of Thailand (TAT) serves as the key agency responsible for driving Thailand’s tourism strategy. It aims to create meaningful travel experiences while advancing sustainability. Its mission is to promote marketing and public relations efforts to expand high quality tourism markets and build confidence, delivering the value and distinctive travel experiences of Thailand.
TAT also focuses on developing tourism products that meet high quality standards while demonstrating social and environmental responsibility, with the goal of increasing the value of tourist spending. In addition, it seeks to strengthen the tourism ecosystem to sustainably accommodate quality travellers, respond to the needs of tourists and stakeholders, and enhance TAT’s capacity as a High Performance Organisation built on innovation and good governance.
About AirAsia MOVE
AirAsia MOVE (MOVE), is Capital A’s travel platform and voted Asia’s Best Travel Booking App at the World Travel Tech Awards for three consecutive years since 2023. It envisions a comprehensive travel ecosystem, offering affordable, seamless, and personalised travel experiences across Asean and beyond. As a travel platform, MOVE offers over 700 global airlines and more than a million hotels worldwide, along with a full suite of travel services including airport transfers, travel insurance, duty-free shopping, attractions, live event ticketing, and more. The platform aims to be a social experience for travellers, evolving into a robust community to facilitate discovery and conversational commerce, complemented by a strong loyalty programme and the AI-driven AskBo chatbot. Download the MOVE App here.