ATTA Returns to ITB Asia 2026
ITB Asia 2026 is just around the corner, and we’re looking forward to welcoming the adventure travel community to Singapore for one of the region’s leading travel trade events.
This year, ATTA is bringing adventure travel to the forefront with a dedicated program designed to inspire new ideas, strengthen partnerships, and create meaningful business connections across Asia and beyond.
Full Agenda
On the afternoon of 22 October, ATTA will host a series of adventure travel-focused sessions at the ITB Asia Knowledge Theatre during our AdventureCONNECT. These sessions will feature industry leaders, destinations, and operators who will share practical insights into the latest market developments and emerging opportunities.
3:30 – 3:45 PM: Keynote
Mapping Adventure's Future: 2026 Trends & the Adventure Tourism Development Index
3:45 – 4:15 PM: Panel
How Wildlife Conservation Is Reshaping Adventure Experiences
4:15 – 4:45 PM: Panel
From Trail to Table: Why Gastronomy Now Counts as Adventure
4:45 – 5:00 PM: Closing Remarks & Transition to Networking
5:00 – 6:00 PM: AdventureCONNECT Networking Hour
Connect with fellow attendees, industry leaders, and old friends in a casual networking setting
Trade Visitor Registration
If you haven’t registered for ITB Asia yet, the Trade Visitor registration is still open. ATTA members can enjoy an exclusive discounted Trade Visitor rate through the below registration link.
Please note that this is the same official ITB Asia Trade Visitor pass, with identical access and benefits, simply available at a special rate for ATTA members.
Discounted All-Access Trade Visitor Pass – 50% Off Listed Rate
Please follow this registration link
Enter the promotional code: CP-ATTA50
Registration deadline is 16 October 2026, 23:59
We look forward to seeing many of our members in Singapore and connecting with you at our sessions and AdventureCONNECT gathering.
If you have any questions about ATTA’s activities during ITB Asia, please don’t hesitate to reach out.
See you in Singapore!
The ATTA Team
Hannah Pearson, Regional Director, APAC
Miya Liu, Partner & Project Manager
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our network is made up of ~100,000 tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, travel professionals, gear, tech and insurance companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.
The ATTA will keep your data confidential, and results will only be reported in total. If you are not familiar with ATTA’s annual Adventure Travel Industry Trends & Insights report, you may find last year’s report coverage here.
More about the Adventure Travel Trade Association (ATTA), https://www.adventuretravel.biz/