Best Western Plus® Debuts in Cagayan Valley, Philippines, as Region’s First 4-Star Hotel
Bangkok – October 12, 2026: BWH® Hotels, a leading global enterprise comprising WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, is pioneering a new era of international hospitality in the Philippines with the opening of Best Western Plus Pulsar Cagayan, a new-build hotel becomes the first property from a global hotel brand in the Cagayan Valley, a breath-taking destination in the northeast area of Luzon Island.
A beautiful tapestry of rice paddies, lush forests, dramatic waterfalls and white beaches, the Cagayan Valley is a popular destination for Filipino travelers. Last year, 1.34 million tourists visited this pristine region, marking a 21.9% year-on-year increase¹. Overseas visitors from markets such as the U.S., China and Korea are also discovering the Cagayan Valley, and the debut of Best Western Plus Pulsar Cagayan could help to draw a new wave of tourists. Those who visit will be richly rewarded with a wealth of natural and cultural attractions.
Best Western Plus Pulsar Cagayan is conveniently located in Tuguegarao City, the area’s main commercial center, and is only a short drive from Tuguegarao Airport, which offers direct flights to and from Manila. The hotel’s 129 rooms are well equipped with modern amenities, and guests can savor local and international cuisine at the hotel’s restaurant, work out at the fitness center, or relax in the swimming pool. A rooftop restaurant and karaoke bar also create options for memorable evenings.
The hotel is also set to become one of the region’s leading venues for meetings and events; the Grand Ballroom can stage major conferences and weddings with seating for up to 700 people, while 12 additional function spaces – ranging from 19 to 140 square meters – can host a wide range of events, from breakouts and board meetings to training sessions and business briefings.
Every aspect of the hotel experience is guided by the brand standards of Best Western Plus, which goes beyond the expected to offer well-appointed guestrooms and upgraded amenities. Members of Best Western Rewards®, the award-winning loyalty program that’s free to join, can enjoy exclusive benefits and points that never expire. These points can be redeemed for exciting rewards like free room nights, airline miles and gift cards.
“The debut of Best Western Plus in the Cagayan Valley demonstrates our commitment to introducing our world-renowned standards of international hospitality to Asia's most exciting emerging destinations. The northern part of Luzon Island is absolutely stunning, with rolling hills, deep valleys and beautiful beaches. As the first major hotel brand to arrive here, we look forward to introducing a rising number of domestic and overseas visitors to the wonders of this scenic region,” said Olivier Berrivin, Vice President – APAC, BWH Hotels.
With the opening of Best Western Plus Pulsar Cagayan, BWH Hotels now operates nine properties in the Philippines under four distinct brands: SureStay Plus® by Best Western, SureStay Studio® by Best Western, Best Western Plus and WorldHotels™ Elite. In line with the company’s five-year development strategy, BWH Hotels is targeting around 200 hotels in Asia Pacific over the next five years.
To book your stay with BWH Hotels in Asia, please visit bestwesternasia.com.
¹ Reference: Please click here.
—————————————
For media inquiries, kindly contact:
Wichaya Kongkaew (Mai) | Senior Regional Marketing Communications Manager | Asia
Email: wichaya.kongkaew@bwh.com
Sarina Osman (Lake) | Regional PR & Communications Manager | Asia
Email: sarina.osman@bwh.com
BWH Hotels
BWI (Thailand) Co., Ltd. | Unit 5A-2 | 5 th Floor Gaysorn Centre, Gaysorn Village
999 Ploenchit Road | Lumpini | Pathumwan | Bangkok | 10330 | Thailand
Phone: +662 656 1260 | Fax +662 656 1252 | bestwesternasia.com
About BWH® Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 18 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.
*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.